When Good Content is Free, We All Lose

When Good Content is Free, We All Lose

Content should not be free. Unfortunately, the rise of digital properties led to the cannibalization of content. While this buzzwordy phrase is currently making the rounds on social, we’re losing valuable opportunities to create content that truly matters and that is why, if you’re using content, you have to find a way to pay the writer in one way or another.

I am a Huff Post contributor but don’t agree with their model. Why? Because not everyone knows how to maximize the exposure they get

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Episode 4: Get Informed — Avoiding Digital Fatigue

Episode 4: Get Informed — Avoiding Digital Fatigue

This episode helps you find the hacks you need to learn about expanding your skills, broadening your mindset and getting the information you need to succeed in all areas of your work, life and play.

We’re all fatigued by the internet. And that makes us make some pretty bad decisions. If you’re only reading content that you agree with, are you really growing?

Hello and Welcome to The Get. I’m your host, Vix Reitano. This podcast is a new content effort of mine, something of a passion project.

I’m a

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What Content Works on Instagram?

What Content Works on Instagram?

Instagram is the social media It girl of the moment. It’s a great way to showcase the behind-the-scenes of your business and allows your audience to experience things only YOU can share with them… but it does also have its own unique language, customs and challenges.

If social media is a party, Instagram is the hottest club of the moment. It’s where everyone wants to be and where everyone who is anyone is “seen.” It’s the Meatpacking District of the 90s.

Ok, I get that it’s popular, but what’s the best content to share?

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Using YouTube as a Content Creator

Using YouTube as a Content Creator

YouTube is a powerful tool for content creation, curation and brand management. Every person is a brand but not every brand is a person, which is a good, and sometimes, challenging thing.

As Journalists and Content Creators, YouTube can be helpful for brand building efforts, specifically tied to the promotion of your staff as subject experts and create a unique brand voice for your audience.

For traditional news organizations, the brand voice on YouTube is one of a publication that vets its sources, presents the facts and allows the audience to form their own conclusions. By creating separate YouTube playlists, you

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Digital Tips for Your Brand: A Video Series

Digital Tips for Your Brand: A Video Series

If you’ve been following me, you know that I love sharing social media tips in videos on Facebook and YouTube. This post contains the 2017 #DailyVix video playlist — it will automatically update every time I add a new video, so it’s a great page to bookmark for future viewing!

I’ve already got 11 videos up for January — sharing the building blocks of a digital media brand and social media marketing strategy. Everything from when to post, what to post to how to post and why you should post. Storytelling Built to Sell is our tagline and motto for

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