The Content Management System You Need to Build Your Business and Your Bank Account!

The Content Management System You Need to Build Your Business and Your Bank Account!

CMS. Chief Marketing Strategist, also, a Content Management System.

WordPress is a CMS, Squarespace is a CMS… these are the tools used to house content online and deliver it to your audience.

And I serve that exact function for Brands, Entrepreneurs and Influencers.

I take your secret sauce and turn it into a business and brand that converts into dollars in your bank account and a fully booked calendar.

Content is King, Video is Queen and I help my clients (at all levels) determine the best

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What Content Works on Instagram?

What Content Works on Instagram?

Instagram is the social media It girl of the moment. It’s a great way to showcase the behind-the-scenes of your business and allows your audience to experience things only YOU can share with them… but it does also have its own unique language, customs and challenges.

If social media is a party, Instagram is the hottest club of the moment. It’s where everyone wants to be and where everyone who is anyone is “seen.” It’s the Meatpacking District of the 90s.

Ok, I get that it’s popular, but what’s the best content to share?

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Using YouTube as a Content Creator

Using YouTube as a Content Creator

YouTube is a powerful tool for content creation, curation and brand management. Every person is a brand but not every brand is a person, which is a good, and sometimes, challenging thing.

As Journalists and Content Creators, YouTube can be helpful for brand building efforts, specifically tied to the promotion of your staff as subject experts and create a unique brand voice for your audience.

For traditional news organizations, the brand voice on YouTube is one of a publication that vets its sources, presents the facts and allows the audience to form their own conclusions. By creating separate YouTube playlists, you

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Execution Example: Facebook Live with Refinery29 and AstroTwins

Execution Example: Facebook Live with Refinery29 and AstroTwins

Facebook Live is a great way to connect with your audience in an informal setting and show them a new side of your brand. It’s relatively inexpensive and can be done quickly as long as you have a good internet connection.

I’ve already shared how to tell a story on Facebook Live and a checklist before you go live with the folks at MuckRack, so check out those pieces before you check out these examples. These three examples will give you a sense of what’s popular, what works and how to replicate it for your

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All About #Hashtags: How do you use this tool to grow your digital brand?

All About #Hashtags: How do you use this tool to grow your digital brand?

Do you understand how to use #hashtags on Facebook, Twitter and Instagram to get new followers and engage new communities? The best part of a hashtag is that it files all conversations and posts about a certain topic or idea in one place so users can quickly access all the information available at any given time.

How do you find the right hashtags for your brand? Tag Board, http://tagboard.com, is a great way to see if the conversations around a specific topic are brand-appropriate. Every conversation and community has their own hashtags and it’s important to find the right ones

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