Hashtags: 5 Ways to Use Them for YOUR Brand

Hashtags: 5 Ways to Use Them for YOUR Brand

Hashtags are the file folders of the internet. [Click to Tweet] They are used to collect and organize data based on a term or phrase.

What makes a hashtag?

Hashtags are a word or words that are together without any spaces. Capitalization, or lack thereof, doesn’t matter, that’s more or less personal preference because most hashtags will be grouped together as long as they contain the same words, in the same order.

How do I know if I’ve made a hashtag?

All hashtags are hyperlinks but not all hyperlinks are hashtags. Hyperlinks are links to an article or post that you want your audience to click on to get to something else. Ex: click here to sign up for FREE tips and more!

What hashtags should I use?

This depends on your marketing objectives. For starters, you should use hashtags to jump into conversations that you wouldn’t have been a part of. For Instagram, specifically, you can use up to 30 hashtags per photo post. I recommend 15-20 per post.

Should I create my own hashtags?

No. Truly, not until you’ve create a big enough following to have them catch on to content you create. When your objective is follower growth, it is best to use heavy hashtags and add hashtags that are not as popular to increase your odds of being in the Top Posts feed, but that’s Instagram only.

How do I find hashtags?

The best way to search for hashtags is on Instagram or Twitter. Using the social media network’s search box will not only show you how many other posts are tagged with the tag you’re considering, but it will also give you an idea of what type of content is being tagged with that hashtag as well. This is the best way to determine if your content fits into the conversation.

You might also like:

Using YouTube as a Content Creator

Hashtags on Facebook are Killing Your Reach, Here’s a Solution

5 Things You Need to Know about Facebook for Business

Want to continue the conversation? Connect with me on Facebook,Twitter or Instagram and join my FREE Facebook group, The Get Set, for real-talk on all things digital marketing, brand building and life balance to help you design a life you love. 
Want to learn more about coaching with Vix? Check out her website and packages.
Looking for support in your digital marketing, content and strategy efforts? The Team at CreatiVix Media supports companies, brands and entrepreneurs of all sizes and at all stages. Learn more about our done for you social media management and Facebook ads management packages. 

 

Working ON the Weekends: Content that Sticks

Working ON the Weekends: Content that Sticks

Do you post on social media and your blog on the weekends? If the answer is no, you might want to reconsider.

Think about your own use of these tools — you, like many of your ideal clients, are probably more active on social media during the workweek. But you also engage with brands, content creators and influencers on the weekends. And if you, as a brand, content creator or influencer, are not sharing content, your ideal clients will miss it and that will be money you have left on the table.

And nobody wants that.

Sharing content 7 days a week can be exhausting! I love social media and I find it to be too much at times. The best way to stay ahead of it is to schedule the content OR have someone schedule it for you.

And why don’t you want to miss out on weekend updates?

This article by Contena neatly outlines four of the pros to sharing on weekends but the biggest one is that there is less competition and NOISE on the weekends.

This is great for B2C brands that need to capture the audience’s attention when other brands have signed off for the weekend.

This is not always true for B2B companies or for all brands who sell to consumers. It’s a lot of testing to determine if your audience is interested in content on the weekends and, if they are interested, just how much interest they have.

RELATED: Get my FREE guide to the best times to post on Facebook, Twitter and Instagram for ecommerce brands, entrepreneurs and influencers!

Hootsuite, as mentioned in the Contenta article, recommends posting between 12 and 1pm on Saturdays and Sundays — I find that any time between 11am and 3pm on weekends will get some play for almost every brand.

The most important thing about testing this is to give it some time, at least four weeks, if not eight! Allow yourself to create content that feels good on the weekends — chances are, your audience will be looking for a break too!

Want to continue the conversation? Connect with me on Facebook,Twitter or Instagram and join my FREE Facebook group, The Get Set, for real-talk on all things digital marketing, brand building and life balance to help you design a life you love. 
Want to learn more about coaching with Vix? Check out her website and packages.
Looking for support in your digital marketing, content and strategy efforts? The Team at CreatiVix Media supports companies, brands and entrepreneurs of all sizes and at all stages. Learn more about our done for you social media management and Facebook ads management packages. 
Turn Your Tweets into Cash – Vix on Great Day Washington

Turn Your Tweets into Cash – Vix on Great Day Washington

Turning your tweets into cold, hard cash is as easy as 1, 2, 3. Well, maybe not THAT easy, but there are 5 things you can do this week to increase your side-hustle income from your favorite social haunts.

5 Things to Turn Your Tweets into Cash TODAY

  1. Google Consumer Surveys: This lives on your website so it’s not about tweets, but you, as a publisher, can sign up for Google Consumer Surveys and AdSense to your website and YouTube videos to get a little extra cash each month.
  2. Affiliate Marketing: Affiliate Marketing is a great way to make passive income. If you have a large enough email list or social media account, you can work with experts to share their courses and products for profit.
  3. Become an Influencer: Once your social media profile is large enough, you can work with big brands to
  4. Instagram Product Swaps: Sometimes, the “cash” isn’t cash… instead, it’s a TV, purse or trip. That’s the definition of a product swap. Instagram is a great platform to cultivate if you want to be able to do trades down the road or if you’re a photographer, creative artist, graphic artist or illustrator.
  5. Multi-Level Marketing (MLM): Companies like Roldan&Fields, Isagenix, BeachBody and more operate on the success of individual social media networks. Their brand ambassadors are paid to bring people onto their teams and then create a funnel of sales. This is something you can do with a group of friends and could be very lucrative. It is also a great way to grow your personal brand for larger brand pursuits down the road.

Click on here to watch now!

Want to continue the conversation? Connect with me on Facebook, Twitter or Instagram and join my FREE Facebook group, The Get Set, for real-talk on all things digital marketing, brand building and life balance to help you design a life you love. 
Want to learn more about coaching with Vix? Check out her website and packages.
Looking for support in your digital marketing, content and strategy efforts? The Team at CreatiVix Media supports companies, brands and entrepreneurs of all sizes and at all stages. Learn more about our done for you social media management and Facebook ads management packages. 

What Time Should I Post on Social Media to Get the Best Results?

What Time Should I Post on Social Media to Get the Best Results?

 

 

 

The short answer is when your audience is online.

The long answer is HOW do you determine that. You Guess, Test and Review. The best way to do that? Start with times that have been evaluated by high-quality sources. We’ve curated the best sources for you, in a free PDF download. Click here to download that PDF now

And watch this video to learn more about WHY post time is just as important as post content.

Want to continue the conversation? Connect with me on Facebook, Twitter or Instagram and join my FREE Facebook group, The Get Set, for real-talk on all things digital marketing, brand building and life balance to help you design a life you love. 
Want to learn more about coaching with Vix? Check out her website and packages.
Looking for support in your digital marketing, content and strategy efforts? The Team at CreatiVix Media supports companies, brands and entrepreneurs of all sizes and at all stages. Learn more about our done for you social media management and Facebook ads management packages. 

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