Hashtags are the file folders of the internet. [Click to Tweet] They are used to collect and organize data based on a term or phrase.
What makes a hashtag?
Hashtags are a word or words that are together without any spaces. Capitalization, or lack thereof, doesn’t matter, that’s more or less personal preference because most hashtags will be grouped together as long as they contain the same words, in the same order.
This depends on your marketing objectives. For starters, you should use hashtags to jump into conversations that you wouldn’t have been a part of. For Instagram, specifically, you can use up to 30 hashtags per photo post. I recommend 15-20 per post.
Should I create my own hashtags?
No. Truly, not until you’ve create a big enough following to have them catch on to content you create. When your objective is follower growth, it is best to use heavy hashtags and add hashtags that are not as popular to increase your odds of being in the Top Posts feed, but that’s Instagram only.
How do I find hashtags?
The best way to search for hashtags is on Instagram or Twitter. Using the social media network’s search box will not only show you how many other posts are tagged with the tag you’re considering, but it will also give you an idea of what type of content is being tagged with that hashtag as well. This is the best way to determine if your content fits into the conversation.
Do you post on social media and your blog on the weekends? If the answer is no, you might want to reconsider.
Think about your own use of these tools — you, like many of your ideal clients, are probably more active on social media during the workweek. But you also engage with brands, content creators and influencers on the weekends. And if you, as a brand, content creator or influencer, are not sharing content, your ideal clients will miss it and that will be money you have left on the table.
And nobody wants that.
Sharing content 7 days a week can be exhausting! I love social media and I find it to be too much at times. The best way to stay ahead of it is to schedule the content OR have someone schedule it for you.
And why don’t you want to miss out on weekend updates?
This article by Contena neatly outlines four of the pros to sharing on weekends but the biggest one is that there is less competition and NOISE on the weekends.
This is great for B2C brands that need to capture the audience’s attention when other brands have signed off for the weekend.
This is not always true for B2B companies or for all brands who sell to consumers. It’s a lot of testing to determine if your audience is interested in content on the weekends and, if they are interested, just how much interest they have.
Hootsuite, as mentioned in the Contenta article, recommends posting between 12 and 1pm on Saturdays and Sundays — I find that any time between 11am and 3pm on weekends will get some play for almost every brand.
The most important thing about testing this is to give it some time, at least four weeks, if not eight! Allow yourself to create content that feels good on the weekends — chances are, your audience will be looking for a break too!
Turning your tweets into cold, hard cash is as easy as 1, 2, 3. Well, maybe not THAT easy, but there are 5 things you can do this week to increase your side-hustle income from your favorite social haunts.
5 Things to Turn Your Tweets into Cash TODAY
Google Consumer Surveys: This lives on your website so it’s not about tweets, but you, as a publisher, can sign up for Google Consumer Surveys and AdSense to your website and YouTube videos to get a little extra cash each month.
Affiliate Marketing: Affiliate Marketing is a great way to make passive income. If you have a large enough email list or social media account, you can work with experts to share their courses and products for profit.
Become an Influencer: Once your social media profile is large enough, you can work with big brands to
Instagram Product Swaps: Sometimes, the “cash” isn’t cash… instead, it’s a TV, purse or trip. That’s the definition of a product swap. Instagram is a great platform to cultivate if you want to be able to do trades down the road or if you’re a photographer, creative artist, graphic artist or illustrator.
Multi-Level Marketing (MLM): Companies like Roldan&Fields, Isagenix, BeachBody and more operate on the success of individual social media networks. Their brand ambassadors are paid to bring people onto their teams and then create a funnel of sales. This is something you can do with a group of friends and could be very lucrative. It is also a great way to grow your personal brand for larger brand pursuits down the road.
The long answer is HOW do you determine that. You Guess, Test and Review. The best way to do that? Start with times that have been evaluated by high-quality sources. We’ve curated the best sources for you, in a free PDF download.Click here to download that PDF now.
And watch this video to learn more about WHY post time is just as important as post content.