True Confessions: I Made a Major Mistake in My Business… Here’s How You Can Avoid it

True Confessions: I Made a Major Mistake in My Business… Here’s How You Can Avoid it

I really effed up this time.

Sure, I built a six-figure business in six weeks. Earned six figures in six months of my second year and am on track to continue to earn multiple six figures in my third year in business but boy oh boy did I screw something up.

When it came to my content and my websites, I screwed up royally by separating out my sites and diluting my web traffic.

Why This is a Big Mistake

As you build your business as an entrepreneur, it’s important to consider your long-term diversification of monetization strategy. For me, a big piece of that strategy is books and speaking gigs. I’m already speaking internationally and my first book is going to be available on Amazon as of March 15-ish, but my long-term goals require that I create as large of an audience as possible (which I am ROCKING!) to leverage for these long-term goals.

Analytics Matter

Followers are a business goal. They will never, as I have shared with thousands at this point in my career, translate to 1 to 1 sales or clients, but they will help you with brand recognition, indirect sales and word of mouth sales. And, for anyone with aspirations of TED talks, book tours and hit podcasts/web series, audience development is key to getting investors interested.

Web traffic is also a big piece of this pie. We spend so much time talking about Facebook, Twitter and Instagram that we often forget the big piece our website plays in our brand recognition.

For newbie entrepreneurs, a landing page is a great place to start — no matter how “new” your brand and business is, collecting emails is the most important thing you can do… while growing one or more social platforms.

I often recommend that the email list + Instagram are the two top priorities for any new business or brand — that allows you to give users a sense of your style as well as send them to your site to start increasing your traffic AND collect valuable user data to be used in the future.

Don’t Make the Mistake — Keep it All Under One Roof with Redirects

Having multiple URLs per brand is key to brand success. And there’s nothing wrong with it as long as all traffic leads to the same place. Working with an online business manager (like me!) who has an understanding of the key elements needed when it comes to creating a larger community and succeeding in ALL of your goals is one of the best ways to avoid this mistake.

Best of All? I make ALL of my clients keep their content compact!

And so, in conclusion in this true confession, I must say that it is more important than ever to take your own advice, even when you know — strategically — why you’re separating your brands, take the advice I should have taken from myself — keep it all under one digital roof and be happier in the long run.

PS: I’m re-launching my website this April! Click here to sign-up and be the first to know when it’s live!!


Want to continue the conversation? Connect with me on Facebook, Twitter or Instagram and join my FREE Facebook group, The Get Set, for real-talk on all things digital marketing, brand building and life balance to help you design a life you love.

Want to learn more about coaching with Vix? Check out her website and packages.

Looking for support in your digital marketing, content and strategy efforts? The Team at CreatiVix Media supports companies, brands and entrepreneurs of all sizes and at all stages. Learn more about our done for you social media management and Facebook ads management packages.

How To: Survive the Facebook Algorithm Change

How To: Survive the Facebook Algorithm Change

“I get by with a little help from my friends…” The Beatles said it best (and you can listen here if you’re looking for a #MusicMonday suggestion) and that’s how you’re going to survive the Facebook algorithm change.

In 2016, Facebook shifted gears — publishers (that’s businesses as well as public figures, entrepreneurs and anyone who wants to use a business page to sell on Facebook) were pushed to the background and content from your “friends” came to the foreground.

In 2018, Facebook is doubling down — it’s not just about friends vs. pages, it’s about the engagement, the interactions and the conversations.

News Flash: That’s what SOCIAL media communities were about to begin with!  

When I started managing the Facebook community for This Old House magazine (over a decade ago), it was a Facebook group. It was the quickest and easiest way to communicate with the audience above all of the noise on the message boards and aggregators of the time. It was the first digital community that allowed a two-way conversation between publishers (that’s you!) and their audience.

This year, Facebook is bringing the focus back on groups. And real, authentic reactions. Not the surface “like this or that,” true, honest questions that provoke thoughtful answers and clear, respectful conversations.

How can YOU survive this change?

It’s quite simple, really — be. yourself. And follow these three tips:

  1. Maintain Your Group: Focus on digital scavenger hunts, live trainings and group programs to keep your group engagement and interactions up. Create a daily or weekly theme and encourage your audience to visit your group from all content that you share. (Shameless plug, join MY free group, The Get Set, to be on top of all the things you need to know to get a life you love)
  2. Study the Analytics, Not the Algorithm: In the last two years alone, Facebook has made some pretty big shifts. And if you keep following the algorithm, you won’t focus or deliver on your brand promise. Look at Audience Insights in business manager to get a sense of the interests held by your audience members and how can you better serve those interests within your personal offerings and zone of genius.
  3. Higher Quality Content: While the initial shift will be in changing up the types of posts you’re sharing and the types of content, you’ll also want to consider the quality of your content. If you can only post 1-2 amazing blogs, videos or podcast episodes 1-2 times a month? That’s what you start with. The more you create quality content, the more the audience looks to you as a valuable source. And the more you remember that? That is where true success lies.

The healthy, delicate balance of personal, business and thought leadership content on all social platforms is one we must all continue to work on.

The best way to find a strategy that works for you is to have a clear strategy in place BEFORE the changes so you can weather the storm through the changes.

If you’re ready to learn how to make 98.6% more income in four weeks using social media, let’s talk — my 1:1 group program is designed to help you create a strategy, execute the strategy and see the results you crave within our first session of working together.


Want to continue the conversation? Connect with me on Facebook, Twitter or Instagram and join my FREE Facebook group, The Get Set, for real-talk on all things digital marketing, brand building and life balance to help you design a life you love.

Want to learn more about coaching with Vix? Check out her website and packagesLooking for support in your digital marketing, content and strategy efforts? The Team at CreatiVix Media supports companies, brands and entrepreneurs of all sizes and at all stages. Learn more about our done for you social media management and Facebook ads management packages.


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Digital Domination: What It Takes to Create a Brand that Converts

Digital Domination: What It Takes to Create a Brand that Converts

How many times have you read that consistent content will get you clients? It’s 1000% true but what does it really mean? What is consistency for YOUR audience and YOUR brand? How much content does your audience want from you? Learning the answers to these questions is the key to digital domination and in this post, you’ll learn what it takes to create a brand that converts.

Consistency is Queen… Content is King

In today’s 24/7 digital world, content IS king. Consistency is, as I said in this interview in 2017 with Jessi and Marie of North Star Messaging and Strategy, Queen. The best part about considering your content and consistency as a pair? YOU set the stage for consistency. You decide how consistent you want to be. If you’re looking for a place to start, download my freebie post cadence guide (available here) for some key data points related to how often and at what times you need to post in order to get the results you crave.

Digital Domination is a State of Mind… and FOMO is NOT For You

It can seem like everyone you know is rocking everything on their plate — they’re the badass boss (with a good ass; my favorite of the #VixDoesMantras series), the marvelous momma and the #winning wife who seems to get everything done without breaking a nail or shedding a tear. That’s absolute and total BS. It’s an Insta-Filtered version of life and as part of my CREATE mantra for 2018, I’m also focused on more transparency and less tightropes — FOMO (fear of missing out) is a direct result of our digital domination efforts. We want to be the one to dominate the conversation in our niche and in our network but, at times, we’re actually not offering anything insightful.

How do you avoid that? By considering your audience. DIY-ing your digital empire does not have to break the bank. Dominating Digital Media does not have to dominate your life. Small tweaks — like sharing Instagram Stories 1-2 days a week or committing to one Facebook live per month — will make a difference… if you do it consistently. It will take time, but it IS possible.

Patience is Your Purpose

It may seem like people build six figure businesses overnight but the truth of the matter is that the groundwork took a lot of time. I built The Company by securing 6-figures of contracts in six weeks but that didn’t mean I had six figures in my bank account (and I still don’t… that’s a conversation for another blog) — it meant I secured the contracts I needed to have an income that made ME comfortable and confident enough to turn my Side Hustle into a full-time hustle. That number? That milestone? That goal? It is and — totally — should be different for all of us. Patience in achieving all of your goals is key to your purpose. One way to be patient? Pick ONE network to focus on. For me, 2017 was all about Instagram, and focusing on that network made a HUGE difference (a 10K in 6 months difference!). Block out the networks and platforms YOU want to focus on by month and watch your business grow.  

Want to continue the conversation? Connect with me on Facebook,Twitter or Instagram and join my FREE Facebook group, The Get Set, for real-talk on all things digital marketing, brand building and life balance to help you design a life you love. 
Want to learn more about coaching with Vix? Check out her website and packages.
Looking for support in your digital marketing, content and strategy efforts? The Team at CreatiVix Media supports companies, brands and entrepreneurs of all sizes and at all stages. Learn more about our done for you social media management and Facebook ads management packages. 
New Year, Same You: Using Abundance to Create Content that Converts

New Year, Same You: Using Abundance to Create Content that Converts

It’s a new year but you’re the same person you were yesterday and that is a gift. Too often in January, we get caught up in the newness of it all — which can sometimes make us forget just how lucky we are and how much we’ve learned in the last year. This January, I’m going to share tips, tricks and strategies to help you look back to move forward and use an abundance mindset to create your biggest year, ever.

Abundance is my word for January. My word for the year is CREATE — Courage. Respect. Empath. Advocate. Tenacity. Enough. It’s a mouthful but it is totally one that resonates with me. I tried the word on for a bit, I picked it in October, and it just stuck. As I began to create my content themes and strategies for 2018, I realized every month also has its own word and feeling. For me, in January, it’s abundance.

Now, that might seem counterintuitive as the holiday bills start hitting and you’re getting back into the swing of new business meetings and lead generation but stay with me — if we remember allllll the work we’ve done in the year past, we may just find that we’ve actually laid a strong foundation, one we can use to keep the momentum going instead of seeing it as a restart.

This January, I want to encourage you to ask for what you want to use past lessons to propel yourself forward. Here are three ways to do this in a strategic way to build your business AND your bank account.

Case Study Coffee Tawk

When I host connection calls with colleagues and collaborators, I call them “Coffee Tawk” sessions. I’m a New Yorker through and through and Coffee Tawk is my way to sharing my personality with my brand persona. At the end of last year, I talked about the Titanic Syndrome and how that can help you when you’re first starting out — by allowing you to separate the real you from the digital you — but how it can also stall you by allowing you to wallow in your comfort zone. Case Study Coffee Tawk accomplishes two things — 1) It allows you to shake things up and strut your stuff by promoting your successes from the past year and 2) It allows you to meet new people and share your mission in new places and with new audiences.

Action Item: Join 3 new Facebook groups (like mine, DIY Your Digital Empire) and focus on sharing content in those groups at least 3 days a week. The other groups you’re a part of? Share content in there once a week for 3 weeks. This allows you to expand your network without forcing you to create (too) much new content.

To the Archives!

If you’re anything like me, you spent A LOT of time writing and creating in 2017. Even if you don’t create content as a main function of your business, chances are you’ve got some past content that can be recirculated this year. Map out a plan and stick to it! Having a plan in place will allow you to quickly and easily see any holes you might have AND identify opportunities to promote new programs and offerings.

Action Item: Look back through old documents — digital and physical — review your journal and see if there are any content topics or ideas that you might have missed. Commit to writing up at least one of the ideas this week. You can do it and if you need some support, check out my 90-minute program, The Strategic Intensive, which helps you get it done with 3-30-minute sessions designed to maximize support while you execute.

Disconnect to Reconnect

If you didn’t take a dark week over the holiday, consider taking a mental health date this week to give yourself time to ease back into your normal work schedule — with the holidays, it may seem like you’re in catch-up mode but use these mental health dates to slowly reconnect to your purpose, your why and your mission in order to monetize your business and brand.

Action Item: Set up time each day to be device-free. I know this is a hard one and I am committing to it myself! In 2018, I commit to taking a full, real lunch break at least 2x a week. I know if I commit to all five days, I’ll set myself up to fail so I’m going to start small and encourage you to do the same.

Want to continue the conversation? Connect with me on Facebook,Twitter or Instagram and join my FREE Facebook group, The Get Set, for real-talk on all things digital marketing, brand building and life balance to help you design a life you love. 
Want to learn more about coaching with Vix? Check out her website and packages.
Looking for support in your digital marketing, content and strategy efforts? The Team at CreatiVix Media supports companies, brands and entrepreneurs of all sizes and at all stages. Learn more about our done for you social media management and Facebook ads management packages. 
Building a Community that Converts in Three Steps

Building a Community that Converts in Three Steps

Social Media influence can bring you notoriety, cash and, sometimes, a new gig (or two). But how do you actually get your audience to grow? There are three things that are essential for all digital brands, no matter what you’re saying, sharing or selling. And I’m giving them to you, right here.

Consistency. Clarity. Communication.

Those are the three things that every brand, entrepreneur and influencer needs to do in order to build a healthy digital community that translates to clients and builds your bank account.

This article is more about the authentic connection than it is about any hard and fast best practices.

It’s about understanding who you are and what you’re offering then it is about building a sales funnel or the perfect Facebook ad.

It is about mindset, intuition and goals. All of your goals.

Step 1: What is Your Community?

Tribe, community, gang. Whatever you call it, it’s all about the people you’re engaging with. The content you share, the products you sell — they have the power to change someone’s life. Even if you’re not an entrepreneur, building a following, a community, means that you have leverage to work with as you work your way up the ladder as a careerpreneur, which is my term for someone who treats their job like a business.

In order to build a community, you have to understand what the people who follow you, are inspired by you and choose to connect with you are interested in as a unit. What shared traits do they have? What shared interests? Identify those first, at least the top three, before you define the relationship.

Step 2: Define the Relationship

Are you the teacher? The guide? Coach? Cheerleader?

Defining the relationship in your community is a key step… it’s a key step in every, single relationship you have (right, millennial friends?!?) but in building a community that converts, it’s even more important. Be the Alpha your community needs AND help them grow, share and be confident in their own abilities.

Step 3: Give the People What They Want

Once you know what common traits and interests your community (or desired community) shares, it’s easy to give them what they want. And, if you’re still not sure? That’s where polls and quizzes come in. Creating a quiz (like my “What’s Your Boss Style?”) is a great way to generate leads that are interested in what YOU have to offer. Polling your Facebook group or your audience on Facebook in general, is the best way to figure out what they want. You can also look back through your past posts to get a sense of what’s popular in your organic content strategy.

Overall, the three steps to building a community involves setting a clear intention for your efforts ONCE you’ve established the needs, hopes and dreams of the community you desire.

And then? Then it’s just about being authentically, awesomely, amazingly, YOU.


Want to continue the conversation? Connect with me on Facebook,Twitter or Instagram and join my FREE Facebook group, The Get Set, for real-talk on all things digital marketing, brand building and life balance to help you design a life you love. 
Want to learn more about coaching with Vix? Check out her website and packages.
Looking for support in your digital marketing, content and strategy efforts? The Team at CreatiVix Media supports companies, brands and entrepreneurs of all sizes and at all stages. Learn more about our done for you social media management and Facebook ads management packages. 

Want more content just like this? Subscribe to our weekly email! 

 

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