B2C or B2B: Why Most Entrepreneurs Want to Reach B2C… and How to Do It

B2C or B2B: Why Most Entrepreneurs Want to Reach B2C… and How to Do It

Business to Consumer or Business to Business – which marketing style is right for you? Well, with the rise of entrepreneurship and side hustle businesses, consumers are business owners… at least in the US. According to a CNN money article, 44 million Americans have some form of a side hustle. That’s a hell of a lot of business opportunities. And unless you’re selling enterprise software exclusively, you might want to consider adding B2C to your strategy, even if you’ve been a historically B2B service provider in the past.  (more…)

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How Much Should I Invest in Social Media Services in 2017?

How Much Should I Invest in Social Media Services in 2017?

The investment you make in social media — and marketing in general — is one of the most important investments you’ll make in business. How much should you invest? That depends on how quickly you want to get to success AND what success looks like for you, your business and your brand.

Social Media Marketing is something everyone can physically do but not something everyone can do well. And since it is my zone of excellence, I decided it was time to shed light on what the investment should be and what that will yield

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