Monetization is, quite simply, how you earn money. It can be from a business, a book deal, cryptocurrency, passive income, affiliate collaborations and speaking engagements. It can be from a 9-5, a side hustle and a full-time success story. Building your wealth allows you to have choice and when we are able to stay at choice, we truly thrive. (more…)
I really effed up this time.
Sure, I built a six-figure business in six weeks. Earned six figures in six months of my second year and am on track to continue to earn multiple six figures in my third year in business but boy oh boy did I screw something up.
When it came to my content and my websites, I screwed up royally by separating out my sites and diluting my web traffic.
Why This is a Big Mistake
As you build your business as an entrepreneur, it’s important to consider your long-term diversification of monetization strategy. For me, a big piece of that strategy is books and speaking gigs. I’m already speaking internationally and my first book is going to be available on Amazon as of March 15-ish, but my long-term goals require that I create as large of an audience as possible (which I am ROCKING!) to leverage for these long-term goals.
Followers are a business goal. They will never, as I have shared with thousands at this point in my career, translate to 1 to 1 sales or clients, but they will help you with brand recognition, indirect sales and word of mouth sales. And, for anyone with aspirations of TED talks, book tours and hit podcasts/web series, audience development is key to getting investors interested.
Web traffic is also a big piece of this pie. We spend so much time talking about Facebook, Twitter and Instagram that we often forget the big piece our website plays in our brand recognition.
For newbie entrepreneurs, a landing page is a great place to start — no matter how “new” your brand and business is, collecting emails is the most important thing you can do… while growing one or more social platforms.
I often recommend that the email list + Instagram are the two top priorities for any new business or brand — that allows you to give users a sense of your style as well as send them to your site to start increasing your traffic AND collect valuable user data to be used in the future.
Don’t Make the Mistake — Keep it All Under One Roof with Redirects
Having multiple URLs per brand is key to brand success. And there’s nothing wrong with it as long as all traffic leads to the same place. Working with an online business manager (like me!) who has an understanding of the key elements needed when it comes to creating a larger community and succeeding in ALL of your goals is one of the best ways to avoid this mistake.
Best of All? I make ALL of my clients keep their content compact!
And so, in conclusion in this true confession, I must say that it is more important than ever to take your own advice, even when you know — strategically — why you’re separating your brands, take the advice I should have taken from myself — keep it all under one digital roof and be happier in the long run.
PS: I’m re-launching my website this April! Click here to sign-up and be the first to know when it’s live!!
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How many times have you read that consistent content will get you clients? It’s 1000% true but what does it really mean? What is consistency for YOUR audience and YOUR brand? How much content does your audience want from you? Learning the answers to these questions is the key to digital domination and in this post, you’ll learn what it takes to create a brand that converts.
Consistency is Queen… Content is King
In today’s 24/7 digital world, content IS king. Consistency is, as I said in this interview in 2017 with Jessi and Marie of North Star Messaging and Strategy, Queen. The best part about considering your content and consistency as a pair? YOU set the stage for consistency. You decide how consistent you want to be. If you’re looking for a place to start, download my freebie post cadence guide (available here) for some key data points related to how often and at what times you need to post in order to get the results you crave.
Digital Domination is a State of Mind… and FOMO is NOT For You
It can seem like everyone you know is rocking everything on their plate — they’re the badass boss (with a good ass; my favorite of the #VixDoesMantras series), the marvelous momma and the #winning wife who seems to get everything done without breaking a nail or shedding a tear. That’s absolute and total BS. It’s an Insta-Filtered version of life and as part of my CREATE mantra for 2018, I’m also focused on more transparency and less tightropes — FOMO (fear of missing out) is a direct result of our digital domination efforts. We want to be the one to dominate the conversation in our niche and in our network but, at times, we’re actually not offering anything insightful.
How do you avoid that? By considering your audience. DIY-ing your digital empire does not have to break the bank. Dominating Digital Media does not have to dominate your life. Small tweaks — like sharing Instagram Stories 1-2 days a week or committing to one Facebook live per month — will make a difference… if you do it consistently. It will take time, but it IS possible.
Patience is Your Purpose
It may seem like people build six figure businesses overnight but the truth of the matter is that the groundwork took a lot of time. I built The Company by securing 6-figures of contracts in six weeks but that didn’t mean I had six figures in my bank account (and I still don’t… that’s a conversation for another blog) — it meant I secured the contracts I needed to have an income that made ME comfortable and confident enough to turn my Side Hustle into a full-time hustle. That number? That milestone? That goal? It is and — totally — should be different for all of us. Patience in achieving all of your goals is key to your purpose. One way to be patient? Pick ONE network to focus on. For me, 2017 was all about Instagram, and focusing on that network made a HUGE difference (a 10K in 6 months difference!). Block out the networks and platforms YOU want to focus on by month and watch your business grow.
Ever see a video, hear a podcast or see an Instagram feed and feel a little jealous? Comparison can be toxic, but the inspiration for elevation with an aesthetic that really and truly resonates with you? THAT is one of the best ways to move your brand and business forward. In this post, I’ll share some hacks for creating content that is #InstaGoals for less!
Do you ever feel like everyone else has it figured out while you’re still playing dress-up in your mom’s suits?
As someone who – quite literally – played dress-up for hours and hours in her mother’s suits from the 80s and 90s (shoulder pads and all), I can tell you this is part of the practice of becoming an expert in your zone of genius. It is part of the practice of advancing in your career and it is part of the practice of finding your voice in an oversaturated and fatigued marketplace.
It can be downright exhausting — and detrimental if you don’t take some time to get clear on your mantras, your goals and your content buckets to hone in on the area(s) that YOU want to own.
This is challenging, no doubt about it. In a world where everyone’s life, business, marriage, motherhood and workouts are #InstaFiltered, it can seem like you’re the only one going through this phase of life-acne, but I promise you’re not alone.
I promise you.
In my mission to be transparent, I will say that I once felt this way. I often felt not good enough when I worked at some of the biggest names in the business… and then, when I went off on my own, I realized that those titles reinforced that belief in me and once I let go of expectations, I was truly able to soar and work with even bigger names and create massive success for my clients and myself.
How Did I Do It? Practice.
Practice is a word that has resonated with me since my days of daily hot yoga sessions before sunrise — as a little girl, I imagined the woman I wanted to be. I’m a very visual person, my memories and dreams play like film clips in my mind, like a kaleidoscope of a highlight reel I once hope to share. So my image of me as an adult has always played out this way in my mind. And from an early age — 8 at least — I kept looking in the mirror searching for her, willing her into existence.
Two decades later, she is here, she is fierce and she ain’t even halfway done.
But that was a practice. It was the practice of figuring out what truly fit my style, my mission and my personality as I went through the runway of work and life, trying on new titles like last season’s t-shirts and collecting case studies like Ariel’s baubles.
Next year, I’ll enter my third decade and I firmly believe in the power of three (that’s a story for another post; it will come so stay tuned) — for me, this is when my practice has hit one of it’s most aligned moments. And that’s where I pick up the title of this post, the power of a staged space.
My new apartment is great, it works for what I need it to way more than any other space but it’s definitely not “ideal.” It doesn’t have the perfect clean light that I need and the windows don’t look out into the majestic city like the windows I someday know I will have (hoping and wishing and praying) but that shouldn’t matter, right? It’s my home and I love it and it should be good enough for all of my content needs.
Should — that word can be such a B.
The reason I’m writing this post today is because of an episode of Happy Thoughts Show run by two girl bosses and friends, Sara Wiles and Lacey Sites. Last night’s episode featured comparisonitis and how to deal/what it is. I was so intrigued by the responses that so many of the ladies had because I do, as I explained above, DEFINITELY remember being there myself professionally. And while I don’t always struggle with this as a CEO, as women, there are always ways in which we judge ourselves too harshly and this comes up for us.
So many of these things, however, can be quickly fixed with a little zuzsh — as I like to say. Basically, a little quick fix solution to turn the space you have into the space you want to have someday in some way. Working with what you’ve got to create what you desire — THAT is key to this practice. As I shared today “See it. Believe it. Think it. Be it.” because you’ve already got everything you need, you just gotta make it #werk.
In times when you wish your brand looked a little more Kardashian and less Kitchy, there are spaces that you can use to stage your content collection.
Breather is a great app featuring workspaces AND photo/video spaces in several major cities (Canada too!). You can rent the spaces by the hour (and you’ll get a discount if you use my code) or by the day. I did a photoshoot in one of these spaces last fall and it was GREAT. It allowed me to get all the shots I needed without having to worry if my apartment was clean enough.
My favorite photo series, ever (for my brand) was taken in my 450 sq ft apartment, the one I had before where I live now. Yes, really. I got some green screen from a friend who purchased it wholesale at a production house in Brooklyn and then we used two massive lights to turn my apartment into the kind of “#lit” #InstaGoals are made of. I’ve also purchased my own lighting kit since this shoot, for $70 from Jet.com. Even if you think your space is drab, lighting can make a HUGE difference.
Flowers can completely change a shot. Placing flowers over your right or left shoulder just beyond the shot can open up a room and make it feel like you’re in a totally different space. This can be accomplished by shooting from different angles too.
If you’re ready for a big project, Peerspace is one to investigate. They also have spaces in cities all over the world that can be used for events, photo and video shoots, fashion shows, intimate dinners and more. What I love most about Peerspace is that some of the photo/video shoot spaces even come with lights — which totally beats trekking around Manhattan with your gear.
I hope these tips help you create your #InstaGoals photoshoot for your brand and business — and if you’re not resonating with that type of photography and brand representation? Find the five brands that fit YOUR idea of what YOU want to be and create your own #InstaGoals — because you deserve to write your success story on your terms, not on someone else’s.