Monetization is, quite simply, how you earn money. It can be from a business, a book deal, cryptocurrency, passive income, affiliate collaborations and speaking engagements. It can be from a 9-5, a side hustle and a full-time success story. Building your wealth allows you to have choice and when we are able to stay at choice, we truly thrive. (more…)
Sure, I built a six-figure business in six weeks. Earned six figures in six months of my second year and am on track to continue to earn multiple six figures in my third year in business but boy oh boy did I screw something up.
When it came to my content and my websites, I screwed up royally by separating out my sites and diluting my web traffic.
Why This is a Big Mistake
As you build your business as an entrepreneur, it’s important to consider your long-term diversification of monetization strategy. For me, a big piece of that strategy is books and speaking gigs. I’m already speaking internationally and my first book is going to be available on Amazon as of March 15-ish, but my long-term goals require that I create as large of an audience as possible (which I am ROCKING!) to leverage for these long-term goals.
Followers are a business goal. They will never, as I have shared with thousands at this point in my career, translate to 1 to 1 sales or clients, but they will help you with brand recognition, indirect sales and word of mouth sales. And, for anyone with aspirations of TED talks, book tours and hit podcasts/web series, audience development is key to getting investors interested.
Web traffic is also a big piece of this pie. We spend so much time talking about Facebook, Twitter and Instagram that we often forget the big piece our website plays in our brand recognition.
For newbie entrepreneurs, a landing page is a great place to start — no matter how “new” your brand and business is, collecting emails is the most important thing you can do… while growing one or more social platforms.
I often recommend that the email list + Instagram are the two top priorities for any new business or brand — that allows you to give users a sense of your style as well as send them to your site to start increasing your traffic AND collect valuable user data to be used in the future.
Don’t Make the Mistake — Keep it All Under One Roof with Redirects
Having multiple URLs per brand is key to brand success. And there’s nothing wrong with it as long as all traffic leads to the same place. Working with an online business manager (like me!) who has an understanding of the key elements needed when it comes to creating a larger community and succeeding in ALL of your goals is one of the best ways to avoid this mistake.
Best of All? I make ALL of my clients keep their content compact!
And so, in conclusion in this true confession, I must say that it is more important than ever to take your own advice, even when you know — strategically — why you’re separating your brands, take the advice I should have taken from myself — keep it all under one digital roof and be happier in the long run.
PS: I’m re-launching my website this April! Click here to sign-up and be the first to know when it’s live!!
Quarter four is upon us!! This is the home stretch of the year — and it’s not just about business goals to finish this year strong, it’s about setting up a foundation for the following year so you can hit the ground running as soon as the holidays are over… and maybe, accomplish a few goals before it even begins.
For the past six years, I’ve started counting down to the new year in October. It may seem like I’m not “in the moment” but I can promise you that by doing my 10 Weeks to whatever the next year is, I’m actually more present, strategic and mindful of my goals.
The best part? I usually knock a few off before we even hit the holidays.
Why am I telling you this? Well, last year, I used this time to get serious about my brand focus for 2017. And it worked. It worked so well that my company earned multiple six figures this year — our second full year in business. It worked so well that I brought on two new team members, managed dozens of projects and still found time to get a little press along the way. It worked so well that I cleared 10K on Instagram and continue to grow an engaged following that ACTUALLY converts. It worked so well that I found the love (of self), sweat (of hard #werk) and tears (of joy) mantra and ACTUALLY felt what that means for me.
It worked so well that beyond all those tangible success items, I found myself in a whole new way.
This next year, 2018, is a big one for me. It’s my third full year in business and the start of my third decade on this earth. I’ve recently gotten more into the Woo (more on that on my lifestyle blog) and I’ve found that it has helped me burn old stories and break the cassette tapes that no longer served me.
And I found that in the 10 weeks leading up to 2017 last fall.
That’s why I am so passionate about making this quarter count. It may seem like a slower time period — with family, holiday and travel chaos — but that means there are more pockets for YOU to find time to just be. To allow your mind to really go there when it comes to the possibilities that you may have denied yourself in the past.
Here are four things I’ve done in the last quarter of the year to create MASSIVE success in the next year — they may not all be for you but they may be something you can “vix” for yourself and that? THAT is the most powerful thing of all.
The List of 100 Dreams
In 2011, I was 23 years old a little lost. I knew I wanted to change the world — I’ve known that my whole life — but the path to doing that seemed foggy. I purchased the book “What Color is Your Parachute?” I read about one-third of it and then decided I had what I needed and could move on. The most important part for me, at that moment in my life? The List of 100 Dreams. I wrote down everything I wanted to do in this life — including (most importantly) things I’d already accomplished. It helped me put my path into perspective. And best of all? Three months after I did that? I got the biggest job of my career and forged a new path in uncharted territory that led me here. Write the list this fall. Take the time to do it — in a place that makes YOU happiest — and think about what goals you can tackle in 2018. You’ll be surprised by what you’ve done already and how far you’ve come… I know it.
Calm in the Chaos
Meditation is something I committed to at the end of 2016 as well and as we circle back around on this ride we call life, I can tell you I haven’t kept up the practice as I thought I would BUT I did keep the intention. I live in NYC, it is a chaotic city — full of energy, motion and go-go-go. And I love every second of it. The entrepreneur guilt can often feel like that too — am I doing enough — and so meditation was one way I decided to calm my mind. I thought it meant that I had to sit, cross-legged on my couch, clearing my mind of all thoughts. That was not what worked for me — Instead, it’s a daily listen to freevibeoftheday.com, checking my horoscope and walking to my morning workout class without any expectation of what thoughts will pop into my head. Finding the calm in the chaos of my routine helped me stay the course. My advice for you? Find three things that calm you. Learn three new tools in this season to help you stay calm in the chaos and block time to do them every, single week of the first quarter of the new year. Knowing that you have a plan to tackle anything that comes your way IS half of the battle and this is one of the most powerful things you can do.
Healthy Body, Healthy Mind
I’ve had a regular, stable, consistent workout schedule since I’m 17. It has been a constant in my life through ALL of the changes in this defining decade and it is one I am eternally grateful for. I also went gluten- and dairy- free in my 20s. Trying a new food or workout routine is not easy during the holidays but the holidays are a few weeks away — take October to really consider what your “normal” eating habits are and how you can clean them up (or open them up) to give yourself more energy throughout the day. Find small tweaks that work for you. This isn’t something that I can really advise you on BUT I can tell you that paying attention to this — especially in my solopreneur days — helped me through a LOT of ups and downs.
I set goals, a lot. Quarterly goals, daily goals, weekly goals. I am #goalsongoalsongoals all damn day! Goals help me stay grounded and they help ME make the decisions I need to move forward. Each week of the next three months, write down three goals you want to accomplish that week. I find a hybrid of business and personal goals really makes me feel fulfilled so try that to see if it helps for you too. Write them on a post-it and tape them to your laptop or desktop each Sunday. On the following Sunday, block 15-20 minutes to evaluate your accomplishments and another 15-20 to set new goals for the following week. This intention setting allowed me to not only hit my financial goals for this year, but it actually allowed me to surpass them without even thinking about it. Powerful. Stuff.
No matter what practices, tactics and tools you use, setting yourself up for success in Quarter Four IS a crucial part of making the BOSS moves you need to succeed in the year ahead. The simplest thing to do? Get a handle on your expenses, write-offs and tax deductions for April — that is one way to understand your accomplishments this year AND how to maximize your success next year.
It was a Monday. A hot Monday in the second week of August. It was the summer of my dreams, the summer where I finally said “yes” to being fully, completely and totally me. The summer where I declared my independence for all the right reasons instead of for someone else or something else.
I’ve been building digital communities, managing content strategy, partnerships and influencer marketing, creating live video series and managing social media brands for a decade. And, if you think about digital marketing from a 360 point-of-view, I’ve been doing that since 2005. Building websites, tinkering with Google Ad words and figuring out the workaround, the “Vix” for any tech issue has been something I’ve been doing since High School. And I have loved it wholeheartedly.
I often say my true professional career began 5 years ago — sure, I was managing digital brands at Time Inc. before that, long before that (before I even had a degree) but five years ago, I managed the strategy for a national digital brand on a whole new scale. I was the Digital Producer at LIVE with Kelly and my whole life changed — I went from playing small to believing “this or better,” I went from having multiple side hustles to have one, all-consuming full-time hustle and trying to keep my personal brand stable through the shift. I moved to Manhattan, fell in love with SoulCycle, found a new community and fell in love with myself.
I found myself, the person I was meant to be, the truest version of myself, five years ago.
And in the five years since, my practice has continued — I have worked on becoming a true digital marketing expert, on truly understanding what it takes to get a community to not only engage but convert AND tell their friends. I’ve worked with celebrities (Meredith Vieira, Kelly Ripa, Michael Strahan, Michael Gelman), with life coaches and authors (Hal Rubenstein, Christine Hassler) with non-profits associated with the United Nations (the Education Commission) and with entrepreneurs running every type of business you can imagine — from construction companies to jewelry designers, from stylists to YouTube stars and everyone in between.
I believe you cannot be what you do not see and I strive to use my personal practice as a way to show women – and men! – of all ages that a new chapter is possible. That your story continues no matter what obstacles you face.
That you are extraordinary.
You are the smartest person in every room — but that doesn’t mean you should stop learning! You can be anything you want to be, but that doesn’t mean there aren’t other expects worth partnering with. Life is long and you cannot even imagine what’s coming your way.
Your job? Be open to possibility, trust your gut and continue the practice every. damn. day.
To continue to be more transparent about when, where, how, why and with whom I do the things I do (that have let me generate massive results for myself and clients), I’ve created a series of 10 videos on the 10 lessons I learned in Year 2 of being a badass fempreneur.
I hope these lessons inspire YOU to take the leap in whatever that looks like for YOUR life and YOUR zone of genius. And if you need a bit of help defining that? Take my six days to a successful side hustle challenge — it’s free and it’s the perfect way to dip your toes into the sea of possibilities that surround your life story. Sometimes, you have to jump off the life raft and immerse yourself in this sea — for in the lazy river of life, opportunities are only available to those who seize them.
And if you want to get these types of tips delivered straight to your inbox, sign-up for my newsletter (it’s free!).
If you don’t want to watch now, the ten lessons are:
Find the work around — the rAframe
Smart is sexy and you are always one of the smartest people in the room….
But that doesn’t mean you’re done – Never. Stop. Learning.
Cheap Ain’t Cute, Honey — making the right investments in your dreams
Surround yourself with multi-passionate people, for in diversity, we find strength
And the support strength of the right group is an asset, not a liability