Marketing has a Branding Problem: Here’s the Fix

Marketing has a Branding Problem: Here’s the Fix

Brand trust — in everything from e-commerce brands to brick and mortar stores to editorial brands — is gone. Consumers — that is people who buy, click, visit, read and share — are more skeptical than ever. This is a problem ALL brands, businesses and individuals who share content on the many digital platforms face — and yet, it seems like we’re doing nothing to combat it. There are many, many things that can be done but the most important thing YOU can do? Be transparent with your audience every step of the way.

Editorial

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The Digital Integrity Crisis.

The Digital Integrity Crisis.

Integrity: the quality of being honest and having strong moral principles; moral uprightness.

This post is going to piss people off. This post is going to make you think. This post is going to, I hope, change the way you do business.

Are you ready?

Even if you’re not, I am going to write this because YOU need to hear it and you need to understand why we’re currently in a crisis, a digital integrity crisis.

As a journalist, ethics and integrity matter to me — even if I haven’t actually written or served (because it is a service) as a

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