Instagram is an amazing tool for building your audience and digital brand. There are a few things to consider when getting started with the platform and, it is important to remember, that as your goals change, you should review your Instagram strategy to make sure you’re using the right tactics for the audience and results you’re seeking.
The Pros of Having a Business Profile
Instagram now allows you to have an Instagram for Business profile. It is connected to a Facebook public figure page and functions in a similar manner. It doesn’t differ from a personal Instagram except that you are able to access Instagram’s analytics which is a HUGE pro for anyone interested in building their digital brand.
Additionally, you also get a “second” link — your audience has the option to connect with you directly via email. That’s a big plus too.
You can also run ads on your Instagram for Business account. Right now, you can run ads to increase link clicks, app downloads or video views. Currently, there are no objectives to run an ad for followers, but you never know what’s coming down the pike
The Cons of Having a Business Profile
The only “con” to consider when making your Instagram forBusiness profile is that all of your content is public. Additionally, you will have to show that you are a “public figure” “business” or “blogger” based on the title you’ve chosen on your Facebook business page.
This may seem like an extra step but when you look at the pros, I think you’ll see it’s clearly worth it!
Additionally, as we all know, Facebook owns Instagram and Facebook IS a pay-to-play world for some publishers so I have read some reports of decreased engagement with the switch, HOWEVER, all client and personal tests I’ve done have INCREASED the engagement AND followers in a matter of weeks from posting at the suggested times for when your audience is active, which can only be (reliably) found via Instagram analytics provided when you switch to a business profile.
If you’re worried about shadowbanning, check out this cool tool for testing your posts one by one to make sure you’re optimizing as much as possible.