Do you understand how to use #hashtags on Facebook, Twitter and Instagram to get new followers and engage new communities? The best part of a hashtag is that it files all conversations and posts about a certain topic or idea in one place so users can quickly access all the information available at any given time.
How do you find the right hashtags for your brand? Tag Board, http://tagboard.com, is a great way to see if the conversations around a specific topic are brand-appropriate. Every conversation and community has their own hashtags and it’s important to find the right ones for your brand.
Hashtag use evolves over time as you determine what types of content are brand-appropriate and what communities you want to reach.
“I’ve got whosits and whatsits galore… thingamabobs? I’ve got twenty…. I want morreeeee”
As you can see from this ridiculous photo of me, I was quite into the little mermaid. I’m a child of the Disney era — when princesses walked on land and there was always a white knight to save you at the end of the day.
As a kid, I often thought about the day I would come home from work, have takeout in my fabulous apartment and relax with relief from a job well done.
I was a weird kid.
But that makes me a great social media marketer.
Because all those times I sat at the dinner table with my family (or, if my argument was strong enough, at the TV table on a Friday night) and thought about what would be, I learned to tell a stronger and stronger story.
I’m going to let you in on a secret… are you ready?
Digital Media is a story. You are telling stories to get users (ex: people!) to learn more about you and your brand.
That’s all there is to it.
Think you don’t have a story? Think again. You’ve got whosits and whatsits, galore! You’ve got a brand, you’ve got a mission and you’ve got job you’re dreaming of.
What’s stopping you from going after it?
Be where the people are — or actually, be where your people are.
I often tell my private clients that social media isn’t just about sharing X number of Facebook posts and Y number of tweets. It’s sharing the right number of social media posts and digital media content (ex: blogs and videos) with the right people at the right time.
How do you figure out the key to walking on land, where the people are?
You test! Ariel didn’t know how to stand right away, did she?
Learn from her and take a leap of faith — but don’t giveaway your voice because on the Web, that’s the most powerful tool you have.
Finding your community on social media, for a personal brand especially, isn’t as hard as you might think it is. The best way to do it is to determine what you like about the way your personal “social media stars” handle their brand. The only way to increase engagement is to increase interactions and organic discoverability for your posts. Organic Reach on Facebook is the best way to determine if your posts are reaching a broad audience… and then you can evaluate the engagement rates per post (like, share, comment) to see if your followers are responding to the content you’re posting. Eyeballs is important but if you’re selling a product or focusing on page views, you want to hit the right eyeballs as well.
Find 3-5 Model Accounts
Look at the accounts you follow. Find 3-5 people, brands and/or celebrities that you like on each platform.
Figure out WHY you like these accounts
Figure out what it is that you like about these accounts. Is it the way their page looks? The tone of the written content? The way they interact with their community? Write these down as a guide to what you want your personal brand to be.
Create your own content series based on these attributes
Find a content series that is uniquely yours and then test out some of these interactive methods and/or visual preferences. See if the audience you’ve “claimed” as yours responds.
Test, Test, Test!
Post. See if these posts work. If they don’t? Go back to the drawing board and see what works for YOUR audience. You may have to continually refine your audience as you work with your digital brand or even, re-brand in order to better establish yourself as an expert in your field.
One thing you can test today? Try using EMOJIs in your tweets and Instagram posts. You can even hashtag with an emoji on Instagram. See if it brings new people to your community.