This episode shares a quick start guide to passive income through affiliate marketing by discussing influencers, affiliate networks and ways YOU can get started today.
Money. It’s power, freedom and something we ALL need. If we let it consume us, then we can truly be lost in an instant but if we find a way to control and respect it? That, my dear listeners, is the key to success.
Happy, happy last week of June! I am SO excited for the Fourth of July this year… the end of the month is always such an interesting time. For my clients, I’m evaluating what worked, what can be optimized and how we can deal with the “updates” that Facebook, Instagram and the rest of the social media networks have thrown into the mix.
It can be exhausting!
But it can also be so… exhilarating to see what worked and how well it worked. I’ve been sharing a lot of these updates live on my Instagram @vixinthecity, so if you haven’t checked that out, you DEFINITELY should.
How do you evaluate your success month over month, week over week and year over year? Well, for starters, it can be measured by the impact you’ve had on your clients’ bottom line — their bank account… which usually also translates to the impact you’ve had on YOUR bank account.
Building a business can be challenging but there are also lots of tactics you can use to get the funds you need to make the investments that will help you succeed.
And one of those ways is affiliate marketing.
You know I love me some SoulCycle. The best part about SoulCycle is the community… and that’s how I connected with Mark, @profitoverwage on Instagram. Mark and I started talking about affiliate marketing and I was amazed at some of the stats he shared.
In my mind, there are three ways to look at affiliate marketing if you are an online entrepreneur, especially if you are an online entrepreneur who coaches as part of their business offering.
Affiliate Marketing for Your Biz Tools
I’m a HUGE fan of the tools I use to run my business. From Sprout Social for social media reporting and scheduling to Schedugr.am for Instagram scheduling and Ontraport for business client relationship management, landing pages and more, these tools LITERALLY help me run my business more efficiently which translates to better results for my clients and more choice about how I spend my time both in the business and personal spheres of my life.
When I started running my business, I came across a digital entrepreneur who focused on graphic design — she had a WHOLE page on her website dedicated to the programs and tools she used, which I later learned were all connected to her unique affiliate links.
Flash forward two years and I have a link for every single tool I use. I recommend them to clients, colleagues and friends — it fits perfectly into my “VixFix” brand — where I’ve got the fix for everything you need and it allows me to get credits (and, in some cases, cold, hard cash) for sharing the things I truly use and believe in.
The best part of this is that ANYONE can get started with this today. Almost every, single third-party tool offers some sort of affiliate or referral program — look into it and find a way to add this to your weekly social media marketing efforts.
Affiliate Marketing for Your Biz Contacts
This is what I refer to as Supercharged Influencer Marketing. If you’re sharing recommendations for your audience from your colleagues or business contacts, you’re doing affiliate marketing for those biz contacts. Editorial publications have been doing this for YEARS! Their writers recommend their own posts and their colleagues’ posts and BOOM more traffic. For editorial publications, more traffic equals more ads which equals more money and jobs for the writers and contractors.
It’s super simple to get started with these — and sometimes, you can even start an organic program with your Instagram Pod. An Instagram Pod is something I’ve talked about on my blogs (http://vixinthecity.com and http://thecvmgroup.nyc) — basically, you find 5-10 people who are in similar industries and you share their products, services and handles to create more organic and authentic interactions. These have varying degrees of success and it is important to remember that as you get started, but overall, affiliate marketing for your business colleagues and contacts can be very lucrative.
The most lucrative one is Marie Forleo’s B-School and that’s a model to watch if you’re trying to create this for yourself. It’s also a great way to drum up business when you’re getting started, especially if you are comfortable giving away a portion of the contracts you’re referred — this is a great way to scale without hiring a true “sales” team.
Affiliate Marketing for Your Biz Vertical
This last piece of the puzzle is related to building your brand… and can also be related to building separate brands for the offers that are available. Facebook ads is a great way to run some of these cost per action (CPA) affiliate marketing campaigns AND sharing them in your email list, especially if they relate to your organic content buckets, can be quite successful. This is more closely related to true, strict Influencer marketing BUT doesn’t always have to be related to your zone of genius, which is something I’m learning more about and will report back as I continue to get informed about these new tactics, tools and strategies.
At the end of the day, you have to do what feels authentic to you. For example, I love building Facebook pages and running Facebook ads to grow the audience and/or to increase the organic reach, engagement and link clicks. This is something I am so passionate about — but, for me, I want to make sure that the offers I share with these audiences are completely in line with what they came to us for — and that is how I feel most successful. When I can give you, dear listeners, readers and followers, what YOU are searching for in a quick and easy fix? THAT is what makes my heart sing.
These three ways should give you some things to consider when getting started with Affiliate Marketing — and I’d LOVE to hear your thoughts! Search for my Facebook Group, DIY Your Digital Empire and join the conversation about all things to help YOU build and profit from your digital empire.
That’s all for this episode of The Get! In July, we’ll be adding interviews into the mix and I am SO excited to share the stories I’ve got lined up for you!!! I’ll be taking some time off around the fourth to recharge and get inspired so follow along on social media — @vixinthecity on Facebook, Twitter and Instagram. I hope you take some time for a digital detox — it can truly save your life and your career… and after all, isn’t getting the career you want all about getting to make the CHOICES you crave?
Yes, yes it is.
Get out there and have some fun this week! Here’s to getting paid, getting inspired and getting the life of your dreams.
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This episode helps you find the hacks you need to learn about expanding your skills, broadening your mindset and getting the information you need to succeed in all areas of your work, life and play.
We’re all fatigued by the internet. And that makes us make some pretty bad decisions. If you’re only reading content that you agree with, are you really growing?
Hello and Welcome to The Get. I’m your host, Vix Reitano. This podcast is a new content effort of mine, something of a passion project.
I’m a social media expert, media enthusiast and content strategy expert with a nose for news. Stories, in my opinion, are the only constant in this world — the give and take of information is what allows us to grow as a society as individuals, so why the hell are we fighting it?
This episode of The Get falls into our “Get Informed” category. Because how can you truly advance unless you’re getting properly informed about your options?
Yesterday, I was looking for a refresher on building a GIF in Photoshop. I knew there was a way to do it but I hadn’t done it for a minute so I couldn’t remember the exact steps to make it look the way I wanted it to.
I came across every-tuesday.com and Teela is an expert. I also came across a lot of other “tutorials” in my search and they were not experts. How did I know the difference?
Well, for starters, every-tuesday.com has a HUGE library of resources, that was my first indication that she actually knew what she was talking about.
And then, many of her resources built on one another — the ability to create a series is another indication of an expert.
And finally, if you’re really not sure — ASK THEM QUESTIONS!! A true expert should be able to expand on the topic and also offer you customized solutions.
If they can’t do that, then it might be worth looking into their background a bit more before you decide that they are YOUR guru.
Guru is something I’m also thinking about today… it’s #WisdomWednesday after all, one of the most popular trends on the Web. Last week, we talked about getting on the trending train and if you haven’t listened to that episode, you totally should. It’s a great 5-part exercise to help you identify what type of content will trend for you and how you can jump into other trends.
Which is why all of the clients I work with share some sort of content on Wisdom Wednesday related to the trending topic — but why is it popular?
According to Forbes, 59% of people will share a story without even reading it. Think about your own habits — how can get you get informed if you’re only reading 140 characters? OR LESS!!! Getting informed is about understanding the story behind the headline, which is something we SO rarely read.
And, of course, digital fatigue is real so, sometimes, it can be a challenge to read more than the headline, especially if you’ve had a long day of research.
What’s the solution?
Finding your own hacks!!! That’s why I created a new DIY Digital Hacks series on YouTube. I also use Newsletters and Podcasts to hack my way around the content that is coming at me each and every day. You do have to be careful here as well –> if you bookmark too many things, you can fall into the same trap of not really reading anything, but newsletters can be great, especially if you block time in your calendar to read them.
Some of my favorite newsletters are:
The Daily Carnage
The Lily by The Washington Post
Levo’s Daily Newsletter
MuckRack’s Daily Newsletter
Another great way to get this information? Podcasts! But you’re listening to this so you already know that!
Getting informed is about finding content that challenges any preconceived notions you might have and allows you to have a larger conversation. It doesn’t always feel great, but it is necessary.
I’d love to hear what YOU are reading these days and what newsletters and podcasts you’re listening to. Let’s connect in my FREE Facebook Group which you can find by searching for DIY Your Digital Empire.
I’m gearing up to do a series of interviews for this podcast and I can’t wait to share them with you!!!!
Don’t forget to subscribe and leave feedback on Apple podcasts, I’d love to hear your thoughts on The Get and what else you’d like to learn about.
Here’s to another week of expanding your skillset, knowledge and abilities so that you can get the life you want.
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Dah, dat, dah… do the hustle!
Sometimes, I have to say, having a successful side hustle really feels like the mid-70s classic that my parents always referred to when talking about the “good old days.”
I’ve done A LOT of hustling… and I still do! Being a business owner means that your side hustle is now building YOUR business instead of whatever it is you do to make money.
So how do you manage it? With personal lives, needs and priorities? With client needs? With the need to push forward as fast as possible?
I decided to leave my last full-time corporate job last June. I didn’t realize until I quit that that’s what I was doing, but it was. I started the journey because I wanted to buy a few more SoulCycle classes and go to happy hour four times a week. I’m young, single and it was summer in the City, it needed to be celebrated.
I picked up one freelance gig, and another, and another… until I matched my six-figure salary. In eight weeks, I went from working for someone to working for something. I called the shots and boy oh boy did it feel good!
That’s not everyone’s story and that’s not the point of this blog at all, actually. Because it’s what I did in building my business AFTER I launched CreatiVix Media that gave me the system I’m about to share.
So You Want To… Have a Successful Side Hustle
First, decide WHY you are side hustling. Is it to pay off debt? To stay active at a job you’re not super fond of at the moment? To just have some extra cash? Sit for 10 minutes and figure out what’s motivating you to do this.
Second, decide HOW you can do it. What do I mean? Well, will you work at night? Will you work on the weekends? Will you work before work, after? What’s the best time for YOU to be productive? I tried a bunch of things and then settled on working for companies that were in different time zones so I could work after my full-time job in the Eastern Time Zone and, also, before I went into work (it was the summer, I was high on Banana Boat!?).
Third, define your worth. How much is this gig worth TO you? From there, you can determine how much you’re willing to accept for the job.
Fourth, should you learn any new skills? Would you be able to command more money if you, say, oh, I don’t know, learned how to build a WordPress site? (We’ve got a program for that!). Would it be helpful to learn a new program? What’s the fastest way to earn money without leaving your comfort zone (in the beginning)? Ask yourself all of these questions before deciding on your side hustle of choice.
And finally, step number five, try it! If it doesn’t work, try it again. I had the pleasure of meeting Jen Glantz over the weekend and she said something that really stuck with me — fail, try to fail every, single day.
Because, if you think about it, it’s IN the failure that you learn the lesson and, maybe, just maybe, your true joy too.