How To: Survive the Facebook Algorithm Change

How To: Survive the Facebook Algorithm Change

“I get by with a little help from my friends…” The Beatles said it best (and you can listen here if you’re looking for a #MusicMonday suggestion) and that’s how you’re going to survive the Facebook algorithm change.

In 2016, Facebook shifted gears — publishers (that’s businesses as well as public figures, entrepreneurs and anyone who wants to use a business page to sell on Facebook) were pushed to the background and content from your “friends” came to the foreground.

In 2018, Facebook is doubling down

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Digital Domination: What It Takes to Create a Brand that Converts

Digital Domination: What It Takes to Create a Brand that Converts

How many times have you read that consistent content will get you clients? It’s 1000% true but what does it really mean? What is consistency for YOUR audience and YOUR brand? How much content does your audience want from you? Learning the answers to these questions is the key to digital domination and in this post, you’ll learn what it takes to create a brand that converts.

Consistency is Queen… Content is King

In today’s 24/7 digital world, content IS king. Consistency is, as I said in this interview in 2017

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New Year, Same You: Using Abundance to Create Content that Converts

New Year, Same You: Using Abundance to Create Content that Converts

It’s a new year but you’re the same person you were yesterday and that is a gift. Too often in January, we get caught up in the newness of it all — which can sometimes make us forget just how lucky we are and how much we’ve learned in the last year. This January, I’m going to share tips, tricks and strategies to help you look back to move forward and use an abundance mindset to create your biggest year, ever.

Abundance is my word for January. My word for the year is CREATE —

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Building a Community that Converts in Three Steps

Building a Community that Converts in Three Steps

Social Media influence can bring you notoriety, cash and, sometimes, a new gig (or two). But how do you actually get your audience to grow? There are three things that are essential for all digital brands, no matter what you’re saying, sharing or selling. And I’m giving them to you, right here.

Consistency. Clarity. Communication.

Those are the three things that every brand, entrepreneur and influencer needs to do in order to build a healthy digital community that translates to clients and builds your bank account.

This article is more about the

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When Good Content is Free, We All Lose

When Good Content is Free, We All Lose

Content should not be free. Unfortunately, the rise of digital properties led to the cannibalization of content. While this buzzwordy phrase is currently making the rounds on social, we’re losing valuable opportunities to create content that truly matters and that is why, if you’re using content, you have to find a way to pay the writer in one way or another.

I am a Huff Post contributor but don’t agree with their model. Why? Because not everyone knows how to maximize the exposure they get

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