Facebook offers different types of organic content and you should be experimenting with at least these 3 in order to Guess, Test and Review what makes your audience convert and engage.
Facebook is the best way to reach an engaged audience (1.86 BILLION active monthly users) that is primed to convert. According to a Fortune magazine, 51% of people make purchases online and if you’re not marketing to them on Facebook, you’re missing out on a huge opportunity.
If you’re not ready to pay for Facebook ads to increase your reach (which is definitely something you should consider in 2017), you need to vary your organic content to continue to be seen as a good publisher by Facebook.
These are your standard Facebook posts. They pull in the image or images from your blog article or website page and also pull in the title and description you set on the backend. The best part about these posts is that, if you’re sharing to a business page, you CAN edit the title, description and image. Why would you do this? To recycle content without making it so obvious. This is a great way to also encourage clicks because once your audience clicks on the image, it takes them right to your website. Great for traffic and great for engagement.
Link with a Photo
It is important to vary the types of posts you’re doing on Facebook to increase your reach and engagement and a link with a photo is a great way to do that. This can be one or more photos and all should be related to the blog post or topic of what you’re sharing. You don’t have to include the same photos from the page or blog, but they should be relevant so your audience isn’t confused when they reach the page by clicking on the link. This is a great place for quotes as well, because the images will be large in people’s newsfeeds on every device.
Plain Text Posts
Plain text posts were popular for a bit when Facebook decided to push for more realistic and authentic content from all users. Many of you have probably seen the colored-backgrounds (only available for Facebook profiles, not brand pages at the moment!!) which are plain text posts with a little flair. These are good for businesses trying to ask users questions and increase engagement. It can also be helpful when you’re trying to decide what types of blogs to write or what users to feature.
Overall, varying your Facebook content is the best way to reach Facebook’s 1.86 billion monthly active users to increase your engagement and ultimately, the amount of cash in your bank account.