Getting hired often involves a salary negotiation and take it from me — someone who had 5 jobs in 6 years to get some of the biggest salary jumps possible — it’s not always an easy conversation to have.
Women aren’t making the same as men in the same positions, that much is clear. The conversation now must turn to what we’re going to do about it! These five tips and tricks have served me, my clients and my colleagues throughout the years and are tactics that we continue to evolve over time.
Sure, I built a six-figure business in six weeks. Earned six figures in six months of my second year and am on track to continue to earn multiple six figures in my third year in business but boy oh boy did I screw something up.
When it came to my content and my websites, I screwed up royally by separating out my sites and diluting my web traffic.
Why This is a Big Mistake
As you build your business as an entrepreneur, it’s important to consider your long-term diversification of monetization strategy. For me, a big piece of that strategy is books and speaking gigs. I’m already speaking internationally and my first book is going to be available on Amazon as of March 15-ish, but my long-term goals require that I create as large of an audience as possible (which I am ROCKING!) to leverage for these long-term goals.
Followers are a business goal. They will never, as I have shared with thousands at this point in my career, translate to 1 to 1 sales or clients, but they will help you with brand recognition, indirect sales and word of mouth sales. And, for anyone with aspirations of TED talks, book tours and hit podcasts/web series, audience development is key to getting investors interested.
Web traffic is also a big piece of this pie. We spend so much time talking about Facebook, Twitter and Instagram that we often forget the big piece our website plays in our brand recognition.
For newbie entrepreneurs, a landing page is a great place to start — no matter how “new” your brand and business is, collecting emails is the most important thing you can do… while growing one or more social platforms.
I often recommend that the email list + Instagram are the two top priorities for any new business or brand — that allows you to give users a sense of your style as well as send them to your site to start increasing your traffic AND collect valuable user data to be used in the future.
Don’t Make the Mistake — Keep it All Under One Roof with Redirects
Having multiple URLs per brand is key to brand success. And there’s nothing wrong with it as long as all traffic leads to the same place. Working with an online business manager (like me!) who has an understanding of the key elements needed when it comes to creating a larger community and succeeding in ALL of your goals is one of the best ways to avoid this mistake.
Best of All? I make ALL of my clients keep their content compact!
And so, in conclusion in this true confession, I must say that it is more important than ever to take your own advice, even when you know — strategically — why you’re separating your brands, take the advice I should have taken from myself — keep it all under one digital roof and be happier in the long run.
PS: I’m re-launching my website this April! Click here to sign-up and be the first to know when it’s live!!
“I get by with a little help from my friends…” The Beatles said it best (and you can listen here if you’re looking for a #MusicMonday suggestion) and that’s how you’re going to survive the Facebook algorithm change.
In 2016, Facebook shifted gears — publishers (that’s businesses as well as public figures, entrepreneurs and anyone who wants to use a business page to sell on Facebook) were pushed to the background and content from your “friends” came to the foreground.
News Flash: That’s what SOCIAL media communities were about to begin with!
When I started managing the Facebook community for This Old House magazine (over a decade ago), it was a Facebook group. It was the quickest and easiest way to communicate with the audience above all of the noise on the message boards and aggregators of the time. It was the first digital community that allowed a two-way conversation between publishers (that’s you!) and their audience.
It’s quite simple, really — be. yourself. And follow these three tips:
Maintain Your Group: Focus on digital scavenger hunts, live trainings and group programs to keep your group engagement and interactions up. Create a daily or weekly theme and encourage your audience to visit your group from all content that you share. (Shameless plug, join MY free group, The Get Set, to be on top of all the things you need to know to get a life you love)
Study the Analytics, Not the Algorithm: In the last two years alone, Facebook has made some pretty big shifts. And if you keep following the algorithm, you won’t focus or deliver on your brand promise. Look at Audience Insights in business manager to get a sense of the interests held by your audience members and how can you better serve those interests within your personal offerings and zone of genius.
Higher Quality Content: While the initial shift will be in changing up the types of posts you’re sharing and the types of content, you’ll also want to consider the quality of your content. If you can only post 1-2 amazing blogs, videos or podcast episodes 1-2 times a month? That’s what you start with. The more you create quality content, the more the audience looks to you as a valuable source. And the more you remember that? That is where true success lies.
The healthy, delicate balance of personal, business and thought leadership content on all social platforms is one we must all continue to work on.
The best way to find a strategy that works for you is to have a clear strategy in place BEFORE the changes so you can weather the storm through the changes.
If you’re ready to learn how to make 98.6% more income in four weeks using social media, let’s talk — my 1:1 group program is designed to help you create a strategy, execute the strategy and see the results you crave within our first session of working together.