Building your digital brand is a great way to reach more customers and increase your sales potential. It can often come at a hefty price, especially if you’re working with influencers… but it doesn’t have to be that way. Social Currency is still a fair exchange — and one that can start from day 1.
When we talk about building our businesses online, it is often a discussion of actual dollars and cents. That’s how you build your bank account. But what about other ways of increasing your market share?
What about being competitive on social?
Social Media followers are clients you just haven’t signed yet, HOWEVER, it is very rare to get a sale from each and every follower on all of your social media presences. But that doesn’t mean that you can’t get a conversion in a different way.
Social Media Influencers people or small businesses that engage their audience in a way that leads to conversions.
This is key for businesses because it allows you to build your social media following by piggybacking on the brand of others.
By using their social currency.
Word of Mouth marketing has been around since the beginning of time and social media is just a faster way to deliver it.
Once a business has a large following, it can start to offer an even exchange of feature for feature — or a mention for a mention. In this exchange, influencers would mention the brand and the brand would do the same for mutual benefit.
If you’re just starting out growing your business brand on social media, it can be a little tricky.
Find ONE Influencer Anchor
If you have funds to invest, do it. Find one influencer who has high per-photo engagement, high engagement across all platforms and who has a large reach. Reach is not always something you can eyeball but if you like the way their page looks, reach out to them and see if they would be interested in an on-going feature for an affiliate link or product. That way, your initial investment is still something your business can support.
Microinfluencers, according to Forbes, are becoming the most important part of the Influencer Eco-System. They are people with 10K+ followers (and, sometimes, smaller followings if your brand is really new) who actually get you the conversions you’re looking for. There’s usually a per post fee involved, but sometimes, they’ll do it for product. Determine how many products you’ll set aside each month and go from there.
How can you use your social currency for a mutual benefit? Is the influencer going to get a feature on your site? Do you have traffic that would make it worth it? Will you give the influencer a code for their audience? Will you feature them on your social to grow their following? Think about the best way to make the arrangement mutually beneficial before you pitch the influencer.
Overall, influencer marketing can be very effective for brands of all sizes. From a business perspective, it is best to start with offering product and/or social promotion before you offer per-post fees to any influencers you engage.
PS: Did you know I launched a Podcast? The Get is designed to give you the interviews, inspiration, connections and advice you need to get the life you want. Click here to Get Informed, Get Connected, Get Hired and Get Inspired by subscribing on iTunes.
An influencer is a person or small business that engages its audience in a way that leads to conversions.
Influencers can endorse products (think Kim Kardashian), create their own products or feature products from other brands and make money from an affiliate program.
As an entrepreneur, you only have so many hours in a day so it is important for you to both find influencers and, potentially, be an influencer.
Affiliate Programs are a great way to make passive income. For entrepreneurs, they’re also a great way to grow your sales force without formally hiring a sales team.
Influencers are people who sell your brand for you when you’re busy creating or working on your brand. [Click to Tweet].
Small Business can be influencers, especially if the small business is your personal brand. For example, I have Vix Reitano, my personal brand and CreatiVix Media, my business brand. They both represent me, my services and the products I sell, but they also have different goals and objectives for the content that is posted. The audiences are similar but not the same.
If you’re looking for a way to grow your brand, start by connecting with others in your space. That’s what an Instagram Pod is to begin with, a group (or pod) of people with like-minded brands that connect to engage each other’s audience and help grow brand awareness for all accounts involved.
Here’s a quick post on Instagram Pods and some things to remember before you join one.
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According to a survey by Sprout Social, sharing a post with more than 2 hashtags decreases average engagements (likes, comments, shares and clicks on links) by 66%. That’s too much to lose for convenience.
That’s why you’re sharing extra hashtags on Facebook, right? Because of the convenience of sharing from Instagram to Facebook with the click of a button. While you’re doing that, you’re actually creating a situation where LESS of your audience will see your content.
And who wants that?
What’s the solution? One way to solve this would be to hire my team to start managing your Instagram. Yes, really. It’s quick, it’s easy and some of our packages don’t even require your input!
If you enjoy posting to Instagram, hire us to manage Facebook.
If you want to be part of the process, the one thing you can do is change the caption BEFORE you share to Facebook from Instagram. Or, you can put the hashtags for Instagram in the first comment and keep sharing as you always have.
No matter what you decide, the most important thing is to reduce hashtags on Facebook dramatically to see your engagement and interactions bounce back up.
Facebook is a great marketing tool for businesses of all shapes and sizes! It’s a great way to find a new audience, spread your message and sell products. There are a few things to know before you get started with Facebook for business.
Page vs. Profile
If you’re on Facebook today, you probably have a Facebook profile page. That’s how you interact with friends, family and contacts on Facebook. A Facebook page is how businesses use Facebook. You must have a profile to manage a Facebook page. The main reason why you want to have a Facebook page for your personal and business brand is because that will allow you to access analytics to see what posts are, and aren’t, working.
Facebook Ad Objectives
Ads are a great way to grow your Facebook audience. Before you start working with Facebook ads, you must know your goals for doing so. You have to decide WHY you want to run an ad and what success of that ad will mean to you. You also need to determine how much you want to pay Facebook to run these ads and how long you’d like to do it. For an event, we recommend 8-10 days of ads in advance for sign-ups and for a product launch, we recommend two rounds of ads starting at least 1 month before.
Assets are images, video and text (or copy) that you put on Facebook. These are posts, but they’re more than that — they’re the elements of your brand story. When determining which assets you’ll use for your brand on Facebook, you have to also think about your goals AND how many ads (if any) you’ll be running. You’ll want to test images and videos organically first and then run ads on the content with a separate link to track the success.
Are you going to respond to all comments on your Facebook posts? It is recommended that you do so but it is also important to remember that, sometimes, you might need to take the conversation offline to truly help someone. Are you going to respond to direct or private messages on your page? This is a great way for my team to assist as you grow your brand as a response grid can truly make a difference in how you build your Facebook brand page. We can also setup automatic messages for common questions on Facebook and reduce the time spent answering messages.
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Having realistic goals and expectations can help you feel successful, especially when you start growing your brand. Some things to think about when determining what success on Facebook means for you is to determine what you WANT your Facebook to do. What do we mean? Well, do you want to use your Facebook as a tool to showcase your reach on the Internet? As a way to sell products? All of the above? If you’re using Facebook to sell, an engaged audience that can be turned into customers is key but if you’re just looking for a large audience, they don’t necessarily have to be as engaged. That’s something to think about and we’d love to have that conversation with you about your brand.
It’s important to start your Facebook on the right foot for long-term growth and goals.
Trends are a great way to get noticed by a new audience. A great way to connect with a new group of people online and a great way to get your brand, product or services into the conversation.
It can be exhausting to follow the trends and can sometimes feel like you’re pushing up a hill that is impossibly high.
It may also feel like you’re not creating anything new, that you’re not a thought leader, that you’re just “going with the flow.”
This is, in fact, false. Of course, there are people who simply copy what was created before. That’s wrong. You’re not supposed to steal work from people online. I’m not talking about common facts, quotes (with proper attribution) or public use/creative commons photos. We’re talking about content that someone else created that you’re sharing without any attribution to the creator or the place where YOU first saw it.
Attribution is important for a variety of reasons but the most relevant to this post is that attribution is a great way to make your posts and blogs heavier — by linking to others, you actually pull each other up in search. A very simple definition of how it all actually works, but one that should resonate with you.
You’ll notice certain buzzwords being used in emails, Facebook groups and online — things like “wildly successful” “curator” “passive income.” There are other words that are industry- or niche- specific. And, of course, there are the heavy trending topics of #ThrowbackThursday, #MotivationMonday or #TransformationTuesday.
Three things to remember when using these words or trends:
Make It Your Own
A #ThrowbackThursday post does not have to be a grainy polaroid photo of you. Read, repeat and read again. This is SO important. There are so many creative pieces of content to associate with this hashtag that will engage your audience, and the audience that follows this trend, in a new, exciting way. Be creative and daring here and the results will be massive.
One that a lot of people like to use for any type of transformation is #TransformationTuesday. This post is traditionally associated with weight loss. If you’re posting something that isn’t related, you won’t get the response you want and you may actually get a negative response because you’re not conscious of the community following this trend.
If you’re jumping into a new community with one post, make sure the post that follows it is something that shares a piece of content from your “Why” story bucket. Make it easy for the community to learn more about you and stay engaged with anyone new coming in after you post the trending topic.
Headlines are a great place to experiment with these terms for your brand and audience. Try them out in YouTube headlines and blog heads and see how your audience responds. If it is favorable, continue to incorporate these terms into your posts moving forward.
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