Marketing has a Branding Problem: Here’s the Fix

Marketing has a Branding Problem: Here’s the Fix

Brand trust — in everything from e-commerce brands to brick and mortar stores to editorial brands — is gone. Consumers — that is people who buy, click, visit, read and share — are more skeptical than ever. This is a problem ALL brands, businesses and individuals who share content on the many digital platforms face — and yet, it seems like we’re doing nothing to combat it. There are many, many things that can be done but the most important thing YOU can do? Be transparent with your audience every step of the way.

Editorial

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Every Person is a Brand… But Not Every Brand is a Person

Every Person is a Brand… But Not Every Brand is a Person

Brand voice — or the way in which your brand communicates with its followers — is one of the most important parts of building a digital brand. Each social network has its own unique voice so your brand should have several phases, but the core brand voice and tone should stay the same.

Full disclosure: When I first started “defining” this, it drove me crazy. I instinctually knew what the brand voice should be for every Facebook, Instagram and Twitter account I managed, why did I need to write it down? Well, first of all, writing

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3 Top Social Media Goals and How to Achieve Them

3 Top Social Media Goals and How to Achieve Them

Social Media can be overwhelming at times. It can feel like the trends are rushing past and there’s no way for you to catch up.

Have you felt like this?

When you create a piece of content, do you have a clear, concise objective? Do you know why you’re posting what you’re posting when you’re posting it?

[RELATED: 5 W’s and an H of Content Creation]

If you got lost on that sentence, it’s ok. We can totally help you get your #InstaGoals and give

Branding Basics: How to Brand Yourself Online in 5 Steps

Branding Basics: How to Brand Yourself Online in 5 Steps

The most important part of branding? Authenticity.

If your brand doesn’t feel good, chances are, it’s not going to resonate with your fans which is when engagement tanks!

[Don’t know the terms I’m using? Download my #Vix for Digital Terms HERE! A FREE PDF to help you tackle the digital media space and understand what the heck everyone is talking about!]

In order to brand yourself, you need to follow five simple steps:

  1. Pick a Logo: Use tailorbrands.com or canva.com
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5 W’s and an H of Content Creation

5 W’s and an H of Content Creation

Creating content isn’t easy, but there are a few ways to make sure you’re targeting the right people AND sharing the right message.

When you are building a social media campaign (that is, a series of posts to announce an event, an editorial calendar for the month or a launch series), you need to figure out the best pieces of content in your “bag of tricks” to connect with your audience, share your message and get the desired response.

“5 W’s and an H” (It’s not just for grammar school!)

Who. Who is the audience? I learned from a colleague of mine

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