Full disclosure: When I first started “defining” this, it drove me crazy. I instinctually knew what the brand voice should be for every Facebook, Instagram and Twitter account I managed, why did I need to write it down? Well, first of all, writing
Have you felt like this?
When you create a piece of content, do you have a clear, concise objective? Do you know why you’re posting what you’re posting when you’re posting it?
[RELATED: 5 W’s and an H of Content Creation]
If you got lost on that sentence, it’s ok. We can totally help you get your #InstaGoals and give
The most important part of branding? Authenticity.
If your brand doesn’t feel good, chances are, it’s not going to resonate with your fans which is when engagement tanks!
[Don’t know the terms I’m using? Download my #Vix for Digital Terms HERE! A FREE PDF to help you tackle the digital media space and understand what the heck everyone is talking about!]
In order to brand yourself, you need to follow five simple steps:
When you are building a social media campaign (that is, a series of posts to announce an event, an editorial calendar for the month or a launch series), you need to figure out the best pieces of content in your “bag of tricks” to connect with your audience, share your message and get the desired response.
“5 W’s and an H” (It’s not just for grammar school!)
Who. Who is the audience? I learned from a colleague of mine