Some highlights from our conversation:
- How Reina started her business and coaching to help people accomplish their goals. (0:32)
- Her experience during coaching school, getting certified and what she learned from it.(2:43)
- How taking a moment to slow down and listen to what we want is important. (3:32)
- What types of coaching her and her company have to offer. (8:01)
- How Reina uses the verticals method to stay true to her company and what makes it unique. (8:51)
- Why she thinks a lot of people hide their creativity and how she tapped into her creative side. (12:17)
- How to get connected with Reina and her company’s freebies. (15:00)
Connect with Reina on her website, Instagram, Facebook, Twitter and her private Facebook Group!
Podcast: Play in new window | Download
Some highlights from our conversation:
- Allyssa discusses how she found Vix as a mentor (1:00)
- The importance of making sure you and your mentor/ mentee align (2:23)
- Alyssa shares what makes a good mentor/ mentee connection (3:05)
- Why getting connected with a mentee is important (4:30)
- How age can change the mentor/ mentee relationship (5:25)
- Why getting inspired goes both ways for mentors and mentees (6:30)
- How the ever-changing market affects mentor/ mentee relationships (7:52)
- Advice Alyssa has for people looking for a mentor (8:50)
- The best piece of advice Alyssa has ever gotten about building her digital brand (9:05)
Connect with Allyssa Munro on Instagram and her website.
Podcast: Play in new window | Download
I really effed up this time.
Sure, I built a six-figure business in six weeks. Earned six figures in six months of my second year and am on track to continue to earn multiple six figures in my third year in business but boy oh boy did I screw something up.
When it came to my content and my websites, I screwed up royally by separating out my sites and diluting my web traffic.
Why This is a Big Mistake
As you build your business as an entrepreneur, it’s important to consider your long-term diversification of monetization strategy. For me, a big piece of that strategy is books and speaking gigs. I’m already speaking internationally and my first book is going to be available on Amazon as of March 15-ish, but my long-term goals require that I create as large of an audience as possible (which I am ROCKING!) to leverage for these long-term goals.
Followers are a business goal. They will never, as I have shared with thousands at this point in my career, translate to 1 to 1 sales or clients, but they will help you with brand recognition, indirect sales and word of mouth sales. And, for anyone with aspirations of TED talks, book tours and hit podcasts/web series, audience development is key to getting investors interested.
Web traffic is also a big piece of this pie. We spend so much time talking about Facebook, Twitter and Instagram that we often forget the big piece our website plays in our brand recognition.
For newbie entrepreneurs, a landing page is a great place to start — no matter how “new” your brand and business is, collecting emails is the most important thing you can do… while growing one or more social platforms.
I often recommend that the email list + Instagram are the two top priorities for any new business or brand — that allows you to give users a sense of your style as well as send them to your site to start increasing your traffic AND collect valuable user data to be used in the future.
Don’t Make the Mistake — Keep it All Under One Roof with Redirects
Having multiple URLs per brand is key to brand success. And there’s nothing wrong with it as long as all traffic leads to the same place. Working with an online business manager (like me!) who has an understanding of the key elements needed when it comes to creating a larger community and succeeding in ALL of your goals is one of the best ways to avoid this mistake.
Best of All? I make ALL of my clients keep their content compact!
And so, in conclusion in this true confession, I must say that it is more important than ever to take your own advice, even when you know — strategically — why you’re separating your brands, take the advice I should have taken from myself — keep it all under one digital roof and be happier in the long run.
PS: I’m re-launching my website this April! Click here to sign-up and be the first to know when it’s live!!
Want to continue the conversation? Connect with me on Facebook, Twitter or Instagram and join my FREE Facebook group, The Get Set, for real-talk on all things digital marketing, brand building and life balance to help you design a life you love.
Want to learn more about coaching with Vix? Check out her website and packages.
Looking for support in your digital marketing, content and strategy efforts? The Team at CreatiVix Media supports companies, brands and entrepreneurs of all sizes and at all stages. Learn more about our done for you social media management and Facebook ads management packages.
It’s a new year but you’re the same person you were yesterday and that is a gift. Too often in January, we get caught up in the newness of it all — which can sometimes make us forget just how lucky we are and how much we’ve learned in the last year. This January, I’m going to share tips, tricks and strategies to help you look back to move forward and use an abundance mindset to create your biggest year, ever.
Abundance is my word for January. My word for the year is CREATE — Courage. Respect. Empath. Advocate. Tenacity. Enough. It’s a mouthful but it is totally one that resonates with me. I tried the word on for a bit, I picked it in October, and it just stuck. As I began to create my content themes and strategies for 2018, I realized every month also has its own word and feeling. For me, in January, it’s abundance.
Now, that might seem counterintuitive as the holiday bills start hitting and you’re getting back into the swing of new business meetings and lead generation but stay with me — if we remember allllll the work we’ve done in the year past, we may just find that we’ve actually laid a strong foundation, one we can use to keep the momentum going instead of seeing it as a restart.
This January, I want to encourage you to ask for what you want to use past lessons to propel yourself forward. Here are three ways to do this in a strategic way to build your business AND your bank account.
Case Study Coffee Tawk
When I host connection calls with colleagues and collaborators, I call them “Coffee Tawk” sessions. I’m a New Yorker through and through and Coffee Tawk is my way to sharing my personality with my brand persona. At the end of last year, I talked about the Titanic Syndrome and how that can help you when you’re first starting out — by allowing you to separate the real you from the digital you — but how it can also stall you by allowing you to wallow in your comfort zone. Case Study Coffee Tawk accomplishes two things — 1) It allows you to shake things up and strut your stuff by promoting your successes from the past year and 2) It allows you to meet new people and share your mission in new places and with new audiences.
Action Item: Join 3 new Facebook groups (like mine, DIY Your Digital Empire) and focus on sharing content in those groups at least 3 days a week. The other groups you’re a part of? Share content in there once a week for 3 weeks. This allows you to expand your network without forcing you to create (too) much new content.
To the Archives!
If you’re anything like me, you spent A LOT of time writing and creating in 2017. Even if you don’t create content as a main function of your business, chances are you’ve got some past content that can be recirculated this year. Map out a plan and stick to it! Having a plan in place will allow you to quickly and easily see any holes you might have AND identify opportunities to promote new programs and offerings.
Action Item: Look back through old documents — digital and physical — review your journal and see if there are any content topics or ideas that you might have missed. Commit to writing up at least one of the ideas this week. You can do it and if you need some support, check out my 90-minute program, The Strategic Intensive, which helps you get it done with 3-30-minute sessions designed to maximize support while you execute.
Disconnect to Reconnect
If you didn’t take a dark week over the holiday, consider taking a mental health date this week to give yourself time to ease back into your normal work schedule — with the holidays, it may seem like you’re in catch-up mode but use these mental health dates to slowly reconnect to your purpose, your why and your mission in order to monetize your business and brand.
Action Item: Set up time each day to be device-free. I know this is a hard one and I am committing to it myself! In 2018, I commit to taking a full, real lunch break at least 2x a week. I know if I commit to all five days, I’ll set myself up to fail so I’m going to start small and encourage you to do the same.
Quarter four is upon us!! This is the home stretch of the year — and it’s not just about business goals to finish this year strong, it’s about setting up a foundation for the following year so you can hit the ground running as soon as the holidays are over… and maybe, accomplish a few goals before it even begins.
For the past six years, I’ve started counting down to the new year in October. It may seem like I’m not “in the moment” but I can promise you that by doing my 10 Weeks to whatever the next year is, I’m actually more present, strategic and mindful of my goals.
The best part? I usually knock a few off before we even hit the holidays.
Why am I telling you this? Well, last year, I used this time to get serious about my brand focus for 2017. And it worked. It worked so well that my company earned multiple six figures this year — our second full year in business. It worked so well that I brought on two new team members, managed dozens of projects and still found time to get a little press along the way. It worked so well that I cleared 10K on Instagram and continue to grow an engaged following that ACTUALLY converts. It worked so well that I found the love (of self), sweat (of hard #werk) and tears (of joy) mantra and ACTUALLY felt what that means for me.
It worked so well that beyond all those tangible success items, I found myself in a whole new way.
This next year, 2018, is a big one for me. It’s my third full year in business and the start of my third decade on this earth. I’ve recently gotten more into the Woo (more on that on my lifestyle blog) and I’ve found that it has helped me burn old stories and break the cassette tapes that no longer served me.
And I found that in the 10 weeks leading up to 2017 last fall.
That’s why I am so passionate about making this quarter count. It may seem like a slower time period — with family, holiday and travel chaos — but that means there are more pockets for YOU to find time to just be. To allow your mind to really go there when it comes to the possibilities that you may have denied yourself in the past.
Here are four things I’ve done in the last quarter of the year to create MASSIVE success in the next year — they may not all be for you but they may be something you can “vix” for yourself and that? THAT is the most powerful thing of all.
The List of 100 Dreams
In 2011, I was 23 years old a little lost. I knew I wanted to change the world — I’ve known that my whole life — but the path to doing that seemed foggy. I purchased the book “What Color is Your Parachute?” I read about one-third of it and then decided I had what I needed and could move on. The most important part for me, at that moment in my life? The List of 100 Dreams. I wrote down everything I wanted to do in this life — including (most importantly) things I’d already accomplished. It helped me put my path into perspective. And best of all? Three months after I did that? I got the biggest job of my career and forged a new path in uncharted territory that led me here. Write the list this fall. Take the time to do it — in a place that makes YOU happiest — and think about what goals you can tackle in 2018. You’ll be surprised by what you’ve done already and how far you’ve come… I know it.
Calm in the Chaos
Meditation is something I committed to at the end of 2016 as well and as we circle back around on this ride we call life, I can tell you I haven’t kept up the practice as I thought I would BUT I did keep the intention. I live in NYC, it is a chaotic city — full of energy, motion and go-go-go. And I love every second of it. The entrepreneur guilt can often feel like that too — am I doing enough — and so meditation was one way I decided to calm my mind. I thought it meant that I had to sit, cross-legged on my couch, clearing my mind of all thoughts. That was not what worked for me — Instead, it’s a daily listen to freevibeoftheday.com, checking my horoscope and walking to my morning workout class without any expectation of what thoughts will pop into my head. Finding the calm in the chaos of my routine helped me stay the course. My advice for you? Find three things that calm you. Learn three new tools in this season to help you stay calm in the chaos and block time to do them every, single week of the first quarter of the new year. Knowing that you have a plan to tackle anything that comes your way IS half of the battle and this is one of the most powerful things you can do.
Healthy Body, Healthy Mind
I’ve had a regular, stable, consistent workout schedule since I’m 17. It has been a constant in my life through ALL of the changes in this defining decade and it is one I am eternally grateful for. I also went gluten- and dairy- free in my 20s. Trying a new food or workout routine is not easy during the holidays but the holidays are a few weeks away — take October to really consider what your “normal” eating habits are and how you can clean them up (or open them up) to give yourself more energy throughout the day. Find small tweaks that work for you. This isn’t something that I can really advise you on BUT I can tell you that paying attention to this — especially in my solopreneur days — helped me through a LOT of ups and downs.
I set goals, a lot. Quarterly goals, daily goals, weekly goals. I am #goalsongoalsongoals all damn day! Goals help me stay grounded and they help ME make the decisions I need to move forward. Each week of the next three months, write down three goals you want to accomplish that week. I find a hybrid of business and personal goals really makes me feel fulfilled so try that to see if it helps for you too. Write them on a post-it and tape them to your laptop or desktop each Sunday. On the following Sunday, block 15-20 minutes to evaluate your accomplishments and another 15-20 to set new goals for the following week. This intention setting allowed me to not only hit my financial goals for this year, but it actually allowed me to surpass them without even thinking about it. Powerful. Stuff.
No matter what practices, tactics and tools you use, setting yourself up for success in Quarter Four IS a crucial part of making the BOSS moves you need to succeed in the year ahead. The simplest thing to do? Get a handle on your expenses, write-offs and tax deductions for April — that is one way to understand your accomplishments this year AND how to maximize your success next year.