A Million Dollar Launch Probably Has a Million and One Problems: Setting Realistic Expectations for Your Business

A Million Dollar Launch Probably Has a Million and One Problems: Setting Realistic Expectations for Your Business

Do you have visions of a Million Dollar launch dancing in your head? It is possible but there are dozens of things to consider when launching a product, service or course and it is important to go in expecting glitches and being prepared for them.

How many times have you read an ad about having a Million Dollar Launch? Or a news story where the headline details the most incredible online course roll-out, ever?

And how many times do those stories talk about the tech that didn’t work, the money spent on advertising, the affiliate payouts?

How many times do you get to see the behind-the-scenes story of what REALLY happened?

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Get the Receipts
I really wish people would TALK about the dollars and cents of launches. It doesn’t have to be down to the per-hour price or per-sale price but I do think we’d all benefit from more budget discussions. There’s nothing wrong about talking about how much you made, how much you spent and how much you sold. Being a successful entrepreneur, to me, means making it easy for others to take the leap. And what better way to do that than to let them understand that these things are possible… with a few caveats along the way?

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Understand the Investment
Affiliate campaigns are AHMAZING. Seriously. The investment is important to consider BEFORE you decide to build your campaign. Think about ways to use social currency — mention for mention or feature for feature — as part of the payout to reduce the dollars spent on this portion of the campaign.

Set Realistic Goals
If you want to make 100K on a launch, you might have to spend 30K-50K. Are you prepared to do that? If you’re not, think about what your business CAN support as you build your bank account and your brand. Understand the average costs for Facebook ads and other marketing tactics before setting your goals and measures of success.

Get Creative!
Can’t afford Facebook ads? Try an affiliate campaign. Can’t afford a 50% payout to affiliates? Try 10-15% (which is what I think is MORE than reasonable). Figure out what works for YOUR business and be creative about the tactics you use.

At the end of the day, every launch has a lot going on behind the scenes — lift the curtain, lift the pressure and build a brand that you’re proud of claiming as your own.

Success looks different for everyone and owning that IS half the battle. Once you accomplish that, you’re well on your way to a Million Dollar Brand.

PS: Did you know I launched a Podcast? The Get is designed to give you the interviews, inspiration, connections and advice you need to get the life you want. Click here to Get Informed, Get Connected, Get Hired and Get Inspired by subscribing on iTunes

Want to continue the conversation? Connect with me on Facebook,Twitter or Instagram and join my FREE Facebook group, The Get Set, for real-talk on all things digital marketing, brand building and life balance to help you design a life you love. 
Want to learn more about coaching with Vix? Check out her website and packages.
Looking for support in your digital marketing, content and strategy efforts? The Team at CreatiVix Media supports companies, brands and entrepreneurs of all sizes and at all stages. Learn more about our done for you social media management and Facebook ads management packages. 
Content Planning, It’s Not Just for Editorial Brands

Content Planning, It’s Not Just for Editorial Brands

You may think brainstorming sessions and content planning meetings are just for the coaches, trainers and editorial brands out there but I’m going to let you in on a digital media branding secret — every, single brand needs to plan.

Creating content for a professional brand, a brand that will get you hired and get clients to understand your style, isn’t something that can be done on the fly. Of course, there will always be elements of content that will be created — and shared — on the fly (organically as we like to say) but that doesn’t mean that you can just start each month with a general idea of what you’re going to share and hope for the best.

Of course, there’s nothing wrong with doing that in the beginning. But wouldn’t you prefer to have your content planned? To know that by the 5th of the month, your content is written, polished and scheduled?

That’s how I launched CreatiVix Media AND how I consistently grow my clients’ accounts by hundreds each week, without adding hours to their already full schedules. It’s also how I handle my own content so I can spend my billable hours doing work that will actually turn into dollars, instead of spending time trolling social media sites, hoping for a fresh lead.

Social Media Return on Investment or ROI is something that is often unpredictable and unmeasurable. I can’t tell you that 10 tweets will equal 10 new, paying clients, but I can tell you that having clips ready (especially blog clips that are “raw,” that is not edited by a formal process) and guest-blogging to increase your Google search results is the best way to increase your brand awareness which WILL get you hired and noticed.

That is something I can absolutely guarantee based on my own results and the results I’ve delivered for clients.

So, how do you do it?

You create content in advance like a magazine or newspaper and schedule it.

How much content should you be creating in advance? 1 month of content should be created in advance.

Want to continue the conversation? Connect with me on Facebook, Twitter or Instagram and join my FREE Facebook group, The Get Set, for real-talk on all things digital marketing, brand building and life balance to help you design a life you love. 
Want to learn more about coaching with Vix? Check out her website and packages.
Looking for support in your digital marketing, content and strategy efforts? The Team at CreatiVix Media supports companies, brands and entrepreneurs of all sizes and at all stages. Learn more about our done for you social media management and Facebook ads management packages. 

 

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