Content Planning, It’s Not Just for Editorial Brands

Content Planning, It’s Not Just for Editorial Brands

You may think brainstorming sessions and content planning meetings are just for the coaches, trainers and editorial brands out there but I’m going to let you in on a digital media branding secret — every, single brand needs to plan.

Creating content for a professional brand, a brand that will get you hired and get clients to understand your style, isn’t something that can be done on the fly. Of course, there will always be elements of content that will be created — and shared — on the fly (organically as we like to say)

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