Getting hired often involves a salary negotiation and take it from me — someone who had 5 jobs in 6 years to get some of the biggest salary jumps possible — it’s not always an easy conversation to have.
Women aren’t making the same as men in the same positions, that much is clear. The conversation now must turn to what we’re going to do about it! These five tips and tricks have served me, my clients and my colleagues throughout the years and are tactics that we continue to evolve over time.
The Titanic Syndrome is something I’ve created to explain what we do when we go “all in” on our personas and forget about the Ice Cream Sundae approach to all areas of building our business, brand and career.
Content Personas are an important part of building out a smart digital strategy — and it is also a smart way to build out your business and career.
Careerpreneurs, especially creative careerpreneurs, often struggle with negotiating their salaries, compensation packages and job responsibilities. In 2016, I wrote an article for Levo League on 5 Fierce Ways to Increase Your Salary. In that blog, we talked about building out a mastermind, talking to people in different stages of their career and more, but what we didn’t discuss is the ability to create different compartments of your personality to separate the happy, fun creative self from the no-nonsense business self.
That’s partially how Vix came to be. You see, I love being the fun, creative person but, as you build a business, you need to also be the billing department.
As a solopreneur, I found it easier to compartmentalize the different parts of who I was in order to fulfill the roles I needed to build out as I built my business.
These days I’ve got a full team to support billing and client tasks but before I did? I built out separate emails for the individuals who I would eventually hire. I had an assistant and a billing coordinator account that I managed.
This concept works… for a while. And then? Then you start to compartmentalize so much that you end up blocking off your story, your purpose and your passion in a way that actually takes away choice in your life, business and career.
Here are 3 ways to combat this to have compassion for yourself and to accomplish all of your goals.
Define Your Boundaries
Understanding your unique boundaries is key to creating a business and life you love. Boundaries in business range from hours of operation to the way in which you communicate with your client. Defining your boundaries allows you to share your personality without compromising YOUR unique and valid goals.
Understand Why You Titanic
Getting to the root of your compartmentalization techniques — as in what past story you’re still telling yourself around why you HAVE to keep the walls up — is another part of unlocking the true keys to your success. This takes a LOT of self-work, tears and all of the journaling (and sometimes, the help of a mental health professional plus an amazing support group of fierce friends) but it is SO worth it.
Determine If SOME Compartments Are Key to Your Success
There are some things that even this digital expert likes to keep private. And that’s ok. You don’t have to share every aspect of your story with every person you connect with. One tactic that really worked for me? Testing the waters — seeing how far I felt comfortable floating in a sea of uncertainty when it came to what I shared online, with clients and in my business and personal relationships.
Life is a journey — and I firmly believe most of that journey is on a river — don’t sink your ship before you hit the sea, that’s when the journey truly gets interesting.
Facebook groups are wonderful sources of connection and inspiration, especially when you’re lucky enough to work from home. (Yes, I said lucky enough; that’s a topic for another blog!).
This week, I spent some time cleaning out the groups I belong to, finding new ones and leaving those that no longer served my interests and goals for 2017. ACTION is my word of the year and it is ACTION that I have been taking to slay my goals!
Anyway, one group, in particular, gave me a bout of inspiration this week that I wanted to share with you. Something I unpacked during meditation and self-care rituals this week that I know will help you become wildly successful in your professional life and, perhaps, in your personal life as well. After all, if you’re unhappy at home or work, it does tend to creep into other areas of your life.
Immediately, my brain started thinking of how we could relate this to our professional relationships and here’s what I came up with.
Step 1: Take the Quiz
It’s super quick and mobile-friendly so you can take it on your phone. Click here to take the 5 languages of love quiz — don’t worry, I’ve set it up so this browser tab will stay open and you can come right back and read the rest of this post after you have your love languages down!
Step 2: Self #Werk
After you take the quiz, you’ll get an email detailing your five love languages. For me, the biggest language of love is affirmations.
These are the questions I asked myself, and my answers:
What does that mean for business? It means I want to know I’m doing a good job and have the proof to showcase to prospective clients. It means building a case study deck on my week off was a massive act of self-love. What does that mean for my ideal client? I go out of my way to make sure my clients are heard… but what if they need to be heard in a different way? What if they need to be shown? What does that mean for my digital content? One of my goals this year is to move my digital influencer/expert status forward (CBS and TODAY are nice creds but I still want GMA!! Which is why I’m doing more blogging here and on my personal blog) so how do I build content that my audience — women looking for flexibility in their lives and careers — responds to it.
Some questions for you to ask yourself: How does this relate to the way I work with my team? How does this relate to the way I interact with clients and their teams? What changes can I make to the digital personas (More on that in this video) I write to when building my content calendar? How can I build love languages into the visuals I share for my brand? How can I incorporate it into my self-talk?
Step 3: Stop Shoulding on Yourself
Looking at what my “affirmations” status means, I could easily see that I received love through words and praise (duh, words have been my life… forever!!!!) AND by having someone say they appreciated me, loved me, etc. And realized that a big part of any “struggle” I have is telling myself I should do something or should be something or should act a certain way.
And then BOOM, it all clicked.
Love Languages for Client Personas are the NUMBER ONE way to bring more of your ideal client into the fold AND to reach your ideal consumer for digital content.
Because if you communicate with them in the way THEY want to be loved, they will feel the intense sense of personal connection that is essential to a solid digital brand that converts.
Now that I had this information, I spent a few more meditation sessions unpacking it and came up with these five action steps:
Re-write the personas with the two love languages that I THINK are most relevant to my audience in mind: You should be able to easily do this and, if you can, get one or two of your most aligned clients to take the love languages quiz for you so that you have data to back up your gut.
Create Content that Speaks to Strengthening Your Voice, First: In order to find flexibility in business, my ideal audience needs to believe she is worthy of having what she desires. She may desire more time to be with her kids and therefore feel guilty that she’s not “hustling hard enough” or she may want to go after her dreams and worries that she’s not focused on “traditional values” enough or she may wish she were a millennial but know that time of being a digital native is behind her and feels lost in the sea of change. What do all of these women have in common? They all feel guilty about something. My content will speak to what they LOVE about themselves instead of what they fear.
Re-tool my Gratitude List: I wrote about this on my personal blog but a gratitude list is a GREAT way to move forward. I’ve written out the types of clients I want, the types of fees I need to bring in and was able to then take clear ACTION to get there. Moving forward, my gratitude list will include specific examples (affirmations!) of my success and why I am grateful for it.
Netwerk: Meet new people online, join some new groups (like mine, #justsayin), connect with others around you. Smile at the girl on the SoulCycle bike, say hello to the barista at Starbucks. If you allow yourself to “feel,” you’ll probably get a sense of what makes them light up and feel love which will allow you to cater to the other languages of love in a unique and personal way.
Make it Personal but Don’t Take it Personally: One of my favorite instructors said this in class this week and I almost lost my voice from screaming! YASSS, girl, YASSS! Business, analytics, love, affirmations, relationships — many women who are my ideal content consumer will take things personally. Why? Because I do! And your first (and best) client persona is YOU (especially if you’re an entrepreneur) — so talk to you, first. Evaluate everything that happens to you through a personal lens but don’t internalize it in a way that hurts — for 2017, we will not “should” ourselves!And now? Now I want you to go out into the world and try it.
Report back to me on this blog or on Facebook, Twitter or Instagram. I’d accept carrier pigeons but Fiona might think they’re for her and that probably wouldn’t go over so well.
February is not only about Facebook, I’ve decided it’s also going to be about Love. Loving the way you work, the elements of YOUR life that YOU deem are nonnegotiable and the way YOU make money.