5 W’s and an H of Content Creation

5 W’s and an H of Content Creation

Creating content isn’t easy, but there are a few ways to make sure you’re targeting the right people AND sharing the right message.

When you are building a social media campaign (that is, a series of posts to announce an event, an editorial calendar for the month or a launch series), you need to figure out the best pieces of content in your “bag of tricks” to connect with your audience, share your message and get the desired response.

“5 W’s and an H” (It’s not just for grammar school!)

Who. Who is the audience? I learned from a colleague of mine

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The #DailyVix: Spiders are Your Friend

Crawlers determine how your content is searched on the Web. Make yours heavy and relevant and it will be found every time.

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Let’s Get Digital: Digital Media vs. Social Media, Defined

Let’s Get Digital: Digital Media vs. Social Media, Defined

Big hair. Leg Warmers. Spandex.

That’s what the song “Let’s Get Physical” reminds me of, but we’re talking about digital… so it’s a little less of the spandex and a little more context.

Laughing yet?

If you’re not, why not!?

Digital Media is a serious matter because, at the end of the day, it’s the way your clients, bosses and potential colleagues/collaborators will get their first impression of you. But think about it… what’s your real personality? The person you are when no one is judging you? Who you are when you’re not judging yourself? That person should shine through at least 10-15%

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I wanna be where the people are… Engagement 101

I wanna be where the people are… Engagement 101

“I’ve got whosits and whatsits galore… thingamabobs? I’ve got twenty…. I want morreeeee”

As you can see from this ridiculous photo of me, I was quite into the little mermaid. I’m a child of the Disney era — when princesses walked on land and there was always a white knight to save you at the end of the day.

As a kid, I often thought about the day I would come home from work, have takeout in my fabulous apartment and relax with relief from a job well done.

I was a weird kid.

But that makes me a great social media marketer.

Why?

Because

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Social Media is a Marathon, Not a Sprint

Social Media is a Marathon, Not a Sprint

Words have power. Remember we talked about? Digital Media vs. Social Media. Your Voice vs. Your Brand Voice. I am very, very aware… some might say “hyper aware” of the words I use because, at my core, I’m a writer.

I started this journey as a journalist. That’s why telling stories — rather than selling — is SO important to me. Storytelling allows you to connect with the person who will hire you (as an employee, contractor or collaborator) to get a small piece of you each time they interact.

That’s why I love #ThrowbackThursday and having a separate brand for

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