Brand trust — in everything from e-commerce brands to brick and mortar stores to editorial brands — is gone. Consumers — that is people who buy, click, visit, read and share — are more skeptical than ever. This is a problem ALL brands, businesses and individuals who share content on the many digital platforms face — and yet, it seems like we’re doing nothing to combat it. There are many, many things that can be done but the most important thing YOU can do? Be transparent with your audience every step of the way.


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