Training your audience is an essential part of building your digital brand. It’s about creating a consistent routine for them to follow, one they know and expect. From content to ads, everything you share should be consistent in look/feel, tone and voice. By doing that, you train your audience AND teach them how to do exactly what YOU want them to do, exactly WHEN you want them to do it.

Oprah spoke about the transition from the Oprah Winfrey Show to OWN and said that they audience was trained to watch her at 4pm.

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