The Titanic Syndrome is something I’ve created to explain what we do when we go “all in” on our personas and forget about the Ice Cream Sundae approach to all areas of building our business, brand and career.

Content Personas are an important part of building out a smart digital strategy — and it is also a smart way to build out your business and career.

Careerpreneurs, especially creative careerpreneurs, often struggle with negotiating their salaries, compensation packages and job responsibilities. In 2016, I wrote an article for Levo

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