Engage influencers by creating a digital scavenger hunt with branded infographics, videos and custom links. Pick 10-15 influencers to start the scavenger hunt, have followers sign up for your email list to download the game board and then set a time limit for them to complete the game.
Ideas for challenges within the game:
1) RT 5 influencer tweets
2) Regram 1-2 photos from 2-4 different influencers
3) Share why the product is essential to your lifestyle
4) Create a Pinterest board of the adventures you will take and tag the entry page as one of the first pins
5) Share a video or photo of the last trip you took
This is a great way to increase engagement and clicks to your site. More clicks equals more opportunities to have your followers convert to paying customers which is always good for any business!
The best part about this is that it is a great opportunity to showcase followers who are very engaged with the brand and cultivate a group of brand evangelists who will spread your message to their individual communities.
Rewards can include free product, free services, consultations and more.
Can you see a way for your brand to use a digital scavenger hunt? Share your thoughts with me in the comments!