15 Reasons Why You Should Schedule Instagram Posts

15 Reasons Why You Should Schedule Instagram Posts

Instagram is one of the most popular social media platforms today. It is a “kinder” Facebook by many accounts and is one of the best ways to monetize your brand. But if you’re not treating it like a business, you’re not giving it the attention it needs to succeed. Here are some reasons why you should treat your Instagram like a business and create a strategy that converts.

Later.com recently shared this post “8 Reasons You Should Be Scheduling Instagram Posts in 2018.” They’re great reasons, really and truly. From creating a clean aesthetic to dedicating time for interaction, I agree with all of the reasons they outlined. I agree so much that I’m inspired to give you 15 more reasons why scheduling is right for you. And, if you’re ready to start scheduling? Download my FREE Editorial Calendar template AND use this coupon code to get access to Schedugr.am, my number 1 recommendation for a scheduling and planning app for Instagram — it even has hashtag management.

15 Reasons Why You Should Schedule Instagram Content

  1. Planning Your Content Allows You to Create a Strategy: strategy is what separates casual users from business users. Understanding how to create a clean look and feel to your Instagram is one of the key ways to manage your business messaging.
  2. Interactions = Engagement = Success: taking time to plan means you have, as Later pointed out, more time to interact in real time. Set aside 15 minutes per day to like, comment and follow new users and watch your follower count soar.
  3. It Limits Distractions: Logging into Instagram may not seem like a big deal, but it breaks your work flow and that can be a big deal, especially long-term. By scheduling, you have the ability to focus on your work, not the promotion of your brand.
  4. Allows for Scalability: You can manage multiple accounts if you have a plan and you can make sure that all of your accounts get the attention they deserve on a weekly basis.
  5. Allows for Outsourcing: Once you have a pattern and plan in place, you can hand it off to someone on your team.
  6. Inspires New Ideas for Old Content: if you’re not recycling your content, chances are, your audience isn’t seeing half of it. Make sure you take the time to pull content from the archives as you plan out your weeks and months.
  7. Allows You to Unplug: Digital detoxes are necessary for your sanity (as are mental health dates!) and by planning your Instagram, you have the ability to actually plan to completely and totally unplug on a monthly basis (if not weekly!).

And for the last eight? Check out this article from Later, it really outlines the benefits of scheduling perfectly!

Ready to get the support you need to succeed when it comes to Instagram management? Let’s talk! Our done for you and 1:1 coaching packages both provide for support in Instagram management and planning.


Want to continue the conversation? Connect with me on Facebook, Twitter or Instagram and join my FREE Facebook group, The Get Set, for real-talk on all things digital marketing, brand building and life balance to help you design a life you love.

Want to learn more about coaching with Vix? Check out her website and packages.

Looking for support in your digital marketing, content and strategy efforts? The Team at CreatiVix Media supports companies, brands and entrepreneurs of all sizes and at all stages. Learn more about our done for you social media management and Facebook ads management packages. 


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How To: Survive the Facebook Algorithm Change

How To: Survive the Facebook Algorithm Change

“I get by with a little help from my friends…” The Beatles said it best (and you can listen here if you’re looking for a #MusicMonday suggestion) and that’s how you’re going to survive the Facebook algorithm change.

In 2016, Facebook shifted gears — publishers (that’s businesses as well as public figures, entrepreneurs and anyone who wants to use a business page to sell on Facebook) were pushed to the background and content from your “friends” came to the foreground.

In 2018, Facebook is doubling down — it’s not just about friends vs. pages, it’s about the engagement, the interactions and the conversations.

News Flash: That’s what SOCIAL media communities were about to begin with!  

When I started managing the Facebook community for This Old House magazine (over a decade ago), it was a Facebook group. It was the quickest and easiest way to communicate with the audience above all of the noise on the message boards and aggregators of the time. It was the first digital community that allowed a two-way conversation between publishers (that’s you!) and their audience.

This year, Facebook is bringing the focus back on groups. And real, authentic reactions. Not the surface “like this or that,” true, honest questions that provoke thoughtful answers and clear, respectful conversations.

How can YOU survive this change?

It’s quite simple, really — be. yourself. And follow these three tips:

  1. Maintain Your Group: Focus on digital scavenger hunts, live trainings and group programs to keep your group engagement and interactions up. Create a daily or weekly theme and encourage your audience to visit your group from all content that you share. (Shameless plug, join MY free group, The Get Set, to be on top of all the things you need to know to get a life you love)
  2. Study the Analytics, Not the Algorithm: In the last two years alone, Facebook has made some pretty big shifts. And if you keep following the algorithm, you won’t focus or deliver on your brand promise. Look at Audience Insights in business manager to get a sense of the interests held by your audience members and how can you better serve those interests within your personal offerings and zone of genius.
  3. Higher Quality Content: While the initial shift will be in changing up the types of posts you’re sharing and the types of content, you’ll also want to consider the quality of your content. If you can only post 1-2 amazing blogs, videos or podcast episodes 1-2 times a month? That’s what you start with. The more you create quality content, the more the audience looks to you as a valuable source. And the more you remember that? That is where true success lies.

The healthy, delicate balance of personal, business and thought leadership content on all social platforms is one we must all continue to work on.

The best way to find a strategy that works for you is to have a clear strategy in place BEFORE the changes so you can weather the storm through the changes.

If you’re ready to learn how to make 98.6% more income in four weeks using social media, let’s talk — my 1:1 group program is designed to help you create a strategy, execute the strategy and see the results you crave within our first session of working together.


Want to continue the conversation? Connect with me on Facebook, Twitter or Instagram and join my FREE Facebook group, The Get Set, for real-talk on all things digital marketing, brand building and life balance to help you design a life you love.

Want to learn more about coaching with Vix? Check out her website and packagesLooking for support in your digital marketing, content and strategy efforts? The Team at CreatiVix Media supports companies, brands and entrepreneurs of all sizes and at all stages. Learn more about our done for you social media management and Facebook ads management packages.


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Digital Domination: What It Takes to Create a Brand that Converts

Digital Domination: What It Takes to Create a Brand that Converts

How many times have you read that consistent content will get you clients? It’s 1000% true but what does it really mean? What is consistency for YOUR audience and YOUR brand? How much content does your audience want from you? Learning the answers to these questions is the key to digital domination and in this post, you’ll learn what it takes to create a brand that converts.

Consistency is Queen… Content is King

In today’s 24/7 digital world, content IS king. Consistency is, as I said in this interview in 2017 with Jessi and Marie of North Star Messaging and Strategy, Queen. The best part about considering your content and consistency as a pair? YOU set the stage for consistency. You decide how consistent you want to be. If you’re looking for a place to start, download my freebie post cadence guide (available here) for some key data points related to how often and at what times you need to post in order to get the results you crave.

Digital Domination is a State of Mind… and FOMO is NOT For You

It can seem like everyone you know is rocking everything on their plate — they’re the badass boss (with a good ass; my favorite of the #VixDoesMantras series), the marvelous momma and the #winning wife who seems to get everything done without breaking a nail or shedding a tear. That’s absolute and total BS. It’s an Insta-Filtered version of life and as part of my CREATE mantra for 2018, I’m also focused on more transparency and less tightropes — FOMO (fear of missing out) is a direct result of our digital domination efforts. We want to be the one to dominate the conversation in our niche and in our network but, at times, we’re actually not offering anything insightful.

How do you avoid that? By considering your audience. DIY-ing your digital empire does not have to break the bank. Dominating Digital Media does not have to dominate your life. Small tweaks — like sharing Instagram Stories 1-2 days a week or committing to one Facebook live per month — will make a difference… if you do it consistently. It will take time, but it IS possible.

Patience is Your Purpose

It may seem like people build six figure businesses overnight but the truth of the matter is that the groundwork took a lot of time. I built The Company by securing 6-figures of contracts in six weeks but that didn’t mean I had six figures in my bank account (and I still don’t… that’s a conversation for another blog) — it meant I secured the contracts I needed to have an income that made ME comfortable and confident enough to turn my Side Hustle into a full-time hustle. That number? That milestone? That goal? It is and — totally — should be different for all of us. Patience in achieving all of your goals is key to your purpose. One way to be patient? Pick ONE network to focus on. For me, 2017 was all about Instagram, and focusing on that network made a HUGE difference (a 10K in 6 months difference!). Block out the networks and platforms YOU want to focus on by month and watch your business grow.  

Want to continue the conversation? Connect with me on Facebook,Twitter or Instagram and join my FREE Facebook group, The Get Set, for real-talk on all things digital marketing, brand building and life balance to help you design a life you love. 
Want to learn more about coaching with Vix? Check out her website and packages.
Looking for support in your digital marketing, content and strategy efforts? The Team at CreatiVix Media supports companies, brands and entrepreneurs of all sizes and at all stages. Learn more about our done for you social media management and Facebook ads management packages. 
New Year, Same You: Using Abundance to Create Content that Converts

New Year, Same You: Using Abundance to Create Content that Converts

It’s a new year but you’re the same person you were yesterday and that is a gift. Too often in January, we get caught up in the newness of it all — which can sometimes make us forget just how lucky we are and how much we’ve learned in the last year. This January, I’m going to share tips, tricks and strategies to help you look back to move forward and use an abundance mindset to create your biggest year, ever.

Abundance is my word for January. My word for the year is CREATE — Courage. Respect. Empath. Advocate. Tenacity. Enough. It’s a mouthful but it is totally one that resonates with me. I tried the word on for a bit, I picked it in October, and it just stuck. As I began to create my content themes and strategies for 2018, I realized every month also has its own word and feeling. For me, in January, it’s abundance.

Now, that might seem counterintuitive as the holiday bills start hitting and you’re getting back into the swing of new business meetings and lead generation but stay with me — if we remember allllll the work we’ve done in the year past, we may just find that we’ve actually laid a strong foundation, one we can use to keep the momentum going instead of seeing it as a restart.

This January, I want to encourage you to ask for what you want to use past lessons to propel yourself forward. Here are three ways to do this in a strategic way to build your business AND your bank account.

Case Study Coffee Tawk

When I host connection calls with colleagues and collaborators, I call them “Coffee Tawk” sessions. I’m a New Yorker through and through and Coffee Tawk is my way to sharing my personality with my brand persona. At the end of last year, I talked about the Titanic Syndrome and how that can help you when you’re first starting out — by allowing you to separate the real you from the digital you — but how it can also stall you by allowing you to wallow in your comfort zone. Case Study Coffee Tawk accomplishes two things — 1) It allows you to shake things up and strut your stuff by promoting your successes from the past year and 2) It allows you to meet new people and share your mission in new places and with new audiences.

Action Item: Join 3 new Facebook groups (like mine, DIY Your Digital Empire) and focus on sharing content in those groups at least 3 days a week. The other groups you’re a part of? Share content in there once a week for 3 weeks. This allows you to expand your network without forcing you to create (too) much new content.

To the Archives!

If you’re anything like me, you spent A LOT of time writing and creating in 2017. Even if you don’t create content as a main function of your business, chances are you’ve got some past content that can be recirculated this year. Map out a plan and stick to it! Having a plan in place will allow you to quickly and easily see any holes you might have AND identify opportunities to promote new programs and offerings.

Action Item: Look back through old documents — digital and physical — review your journal and see if there are any content topics or ideas that you might have missed. Commit to writing up at least one of the ideas this week. You can do it and if you need some support, check out my 90-minute program, The Strategic Intensive, which helps you get it done with 3-30-minute sessions designed to maximize support while you execute.

Disconnect to Reconnect

If you didn’t take a dark week over the holiday, consider taking a mental health date this week to give yourself time to ease back into your normal work schedule — with the holidays, it may seem like you’re in catch-up mode but use these mental health dates to slowly reconnect to your purpose, your why and your mission in order to monetize your business and brand.

Action Item: Set up time each day to be device-free. I know this is a hard one and I am committing to it myself! In 2018, I commit to taking a full, real lunch break at least 2x a week. I know if I commit to all five days, I’ll set myself up to fail so I’m going to start small and encourage you to do the same.

Want to continue the conversation? Connect with me on Facebook,Twitter or Instagram and join my FREE Facebook group, The Get Set, for real-talk on all things digital marketing, brand building and life balance to help you design a life you love. 
Want to learn more about coaching with Vix? Check out her website and packages.
Looking for support in your digital marketing, content and strategy efforts? The Team at CreatiVix Media supports companies, brands and entrepreneurs of all sizes and at all stages. Learn more about our done for you social media management and Facebook ads management packages. 
Building Out a Seasonal Marketing Calendar for Your Brand — and Business!

Building Out a Seasonal Marketing Calendar for Your Brand — and Business!

What do the words “seasonal marketing” mean to you? Do they conjure up visions of sugar plums and dancing bears? Maybe your favorite season is apple and pumpkin spice season, scarves and hats galore.

Seasonal Marketing not only refers to the holidays and actual seasons, it also refers to the dates on the calendar and those national days of X that align with your business.

Right now, for example, I’m running a 15% off all packages booked by midnight on Friday as a tax refund special. And I’ll bet your inbox is full of offers from big box retailers with the same marketing messaging.

Why does this work?

It works because we are all programmed, in one way or another, to be guided by a calendar. Monthly, seasonal or quarterly, our calendars define periods of growth, success and opportunity.

And it is vitally important, especially for online entrepreneurs and e-commerce companies, to stay connected to these trends and be ready for new ones that may pop up at any given time.

I know you’re probably rolling your eyes right now. Because you’re already trying to stay connected to so many daily trends, and thinking about one more may just put you over the edge, right?

There are two ways to tackle managing these seasonal trends:

  1. Editorial Calendar: If you don’t have an editorial calendar for your social media marketing, blogs, videos and brand promotions, you are missing out on a massive opportunity. Creating content ahead of time is great, but how do you know exactly what to DO with it once you’ve got it if you’re not planning it out?
  2. US Holidays: If you’re not based in the US, use a calendar that represents the area where you live OR, better yet, the area where your largest audience resides. Another thing to consider is religious holidays and observations which may not be ideal for every audience. Some audiences may be more receptive to religious trends than others or, if your audience is made up of people who practice a different religion than the one you do, you may want to consider adding some additional religious holidays into the mix.

Want to continue the conversation? Connect with me on FacebookTwitter or Instagram and join my FREE Facebook group, The Get Set, for real-talk on all things digital marketing, brand building and life balance to help you design a life you love. 
Want to learn more about coaching with Vix? Check out her website and packages.
Looking for support in your digital marketing, content and strategy efforts? The Team at CreatiVix Media supports companies, brands and entrepreneurs of all sizes and at all stages. Learn more about our done for you social media management and Facebook ads management packages. 

Want more content just like this? Subscribe to our weekly email! 

 

Why Selling Your Skills, Not Your Title, Will Get You the Salary You Deserve

Why Selling Your Skills, Not Your Title, Will Get You the Salary You Deserve

Whether you’re a courageous careerpreneur or a badass ladyboss or a fearless freelancer, the way you negotiate your salary is vitally important to your monetary success. Your salary doesn’t ever have to define you but having monetary goals isn’t a bad thing and understanding the best way to sell yourself is the first step to achieving them.

Social Media and Selling go hand-in-hand. Understanding the value of the tribe and brand you’ve built online and how it translates to dollars in your bank account can be a difficult concept to grasp, but it is an important one.

You may not want to make six figures (and that’s ok) or you may want to make six figures in six months (that’s ok too!) or you may never want to leave a steady corporate job with a solid paycheck (also fine!) but you probably do want to find a way to feel more fulfilled in your career and more valued by your boss, team and clients.

Even if you are your own boss, there’s something to be said for being truly grounded in who you are, what makes you unique and what you’re selling.

As someone who tripled their corporate salary in four years, I can tell you it isn’t easy. As someone who built a six-figure business in six weeks by selling her skills, I can tell you THAT is the key.

Step 1: Identify Your Strongest Skills

Your job title and description rarely, if ever, covers all of the things you do on a daily basis. And it definitely doesn’t cover what you actually like to do. That’s where identifying your strongest skills comes into play. Take a legal pad, notebook or fresh document on your computer and write down everything you do in a day. Do this daily for seven days. If you have two jobs or more, make sure you’re writing this down for ALL of your gigs.

Step 2: Create a Salary Composite

Use a salary calculator (salary.com or payscale.com) to determine what someone with each of your strongest skills gets paid. Then, create a range for your top three skills. Have more than three skills? Group them in groups of 3 and create a salary range for each. Once you’ve done that, you can create a median range when you start to look at specific job postings.

Step 3: Sell It like a Pro

Selling your skills means understanding what your audience — whether that’s a client, potential boss, hiring manager or individual person —  is looking for when it comes to your value to them now and in the future. Highlight past work, testimonials, unsolicited praise and a deep understanding of the skill set you’re discussing at any given moment in time. Test your skills by practicing with a friend or recording yourself to understand where any potential slip-ups might occur and how you can recover to continue the negotiations.

Once you’ve covered these three steps it’s all about practice. Practice with your girl gang, your mentor, your dog… practice saying these skills and why they’re valuable in the shower, in your car and while you’re doing your daily tasks.

Weave your skills into the very fabric of your being in a way that they are there for you to acknowledge, accept and access at any time you wish.

You are a powerful negotiator, lean in to that and you will get everything you desire.

PS: Learn your boss style with this quick quiz!

Want to continue the conversation? Connect with me on Facebook,Twitter or Instagram and join my FREE Facebook group, The Get Set, for real-talk on all things digital marketing, brand building and life balance to help you design a life you love. 
Want to learn more about coaching with Vix? Check out her website and packages.
Looking for support in your digital marketing, content and strategy efforts? The Team at CreatiVix Media supports companies, brands and entrepreneurs of all sizes and at all stages. Learn more about our done for you social media management and Facebook ads management packages. 

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