Episode 16: Get Inspired: Making Mentoring Work For You with Allyssa Munro

Episode 16: Get Inspired: Making Mentoring Work For You with Allyssa Munro

Some highlights from our conversation:

  • Allyssa discusses how she found Vix as a mentor (1:00)
  • The importance of making sure you and your mentor/ mentee align (2:23)
  • Alyssa shares what makes a good mentor/ mentee connection (3:05)
  • Why getting connected with a mentee is important (4:30)
  • How age can change the mentor/ mentee relationship (5:25)
  • Why getting inspired goes both ways for mentors and mentees (6:30)
  • How the ever-changing market affects mentor/ mentee relationships (7:52)
  • Advice Alyssa has for people looking for a mentor (8:50)
  • The best piece of advice Alyssa has ever gotten about building her digital brand (9:05)

Connect with Allyssa Munro on Instagram and her website.

True Confessions: I Made a Major Mistake in My Business… Here’s How You Can Avoid it

True Confessions: I Made a Major Mistake in My Business… Here’s How You Can Avoid it

I really effed up this time.

Sure, I built a six-figure business in six weeks. Earned six figures in six months of my second year and am on track to continue to earn multiple six figures in my third year in business but boy oh boy did I screw something up.

When it came to my content and my websites, I screwed up royally by separating out my sites and diluting my web traffic.

Why This is a Big Mistake

As you build your business as an entrepreneur, it’s important to consider your long-term diversification of monetization strategy. For me, a big piece of that strategy is books and speaking gigs. I’m already speaking internationally and my first book is going to be available on Amazon as of March 15-ish, but my long-term goals require that I create as large of an audience as possible (which I am ROCKING!) to leverage for these long-term goals.

Analytics Matter

Followers are a business goal. They will never, as I have shared with thousands at this point in my career, translate to 1 to 1 sales or clients, but they will help you with brand recognition, indirect sales and word of mouth sales. And, for anyone with aspirations of TED talks, book tours and hit podcasts/web series, audience development is key to getting investors interested.

Web traffic is also a big piece of this pie. We spend so much time talking about Facebook, Twitter and Instagram that we often forget the big piece our website plays in our brand recognition.

For newbie entrepreneurs, a landing page is a great place to start — no matter how “new” your brand and business is, collecting emails is the most important thing you can do… while growing one or more social platforms.

I often recommend that the email list + Instagram are the two top priorities for any new business or brand — that allows you to give users a sense of your style as well as send them to your site to start increasing your traffic AND collect valuable user data to be used in the future.

Don’t Make the Mistake — Keep it All Under One Roof with Redirects

Having multiple URLs per brand is key to brand success. And there’s nothing wrong with it as long as all traffic leads to the same place. Working with an online business manager (like me!) who has an understanding of the key elements needed when it comes to creating a larger community and succeeding in ALL of your goals is one of the best ways to avoid this mistake.

Best of All? I make ALL of my clients keep their content compact!

And so, in conclusion in this true confession, I must say that it is more important than ever to take your own advice, even when you know — strategically — why you’re separating your brands, take the advice I should have taken from myself — keep it all under one digital roof and be happier in the long run.

PS: I’m re-launching my website this April! Click here to sign-up and be the first to know when it’s live!!


Want to continue the conversation? Connect with me on Facebook, Twitter or Instagram and join my FREE Facebook group, The Get Set, for real-talk on all things digital marketing, brand building and life balance to help you design a life you love.

Want to learn more about coaching with Vix? Check out her website and packages.

Looking for support in your digital marketing, content and strategy efforts? The Team at CreatiVix Media supports companies, brands and entrepreneurs of all sizes and at all stages. Learn more about our done for you social media management and Facebook ads management packages.

B2C or B2B: Why Most Entrepreneurs Want to Reach B2C… and How to Do It

B2C or B2B: Why Most Entrepreneurs Want to Reach B2C… and How to Do It

Business to Consumer or Business to Business – which marketing style is right for you? Well, with the rise of entrepreneurship and side hustle businesses, consumers are business owners… at least in the US. According to a CNN money article, 44 million Americans have some form of a side hustle. That’s a hell of a lot of business opportunities. And unless you’re selling enterprise software exclusively, you might want to consider adding B2C to your strategy, even if you’ve been a historically B2B service provider in the past.  (more…)

15 Reasons Why You Should Schedule Instagram Posts

15 Reasons Why You Should Schedule Instagram Posts

Instagram is one of the most popular social media platforms today. It is a “kinder” Facebook by many accounts and is one of the best ways to monetize your brand. But if you’re not treating it like a business, you’re not giving it the attention it needs to succeed. Here are some reasons why you should treat your Instagram like a business and create a strategy that converts.

Later.com recently shared this post “8 Reasons You Should Be Scheduling Instagram Posts in 2018.” They’re great reasons, really and truly. From creating a clean aesthetic to dedicating time for interaction, I agree with all of the reasons they outlined. I agree so much that I’m inspired to give you 15 more reasons why scheduling is right for you. And, if you’re ready to start scheduling? Download my FREE Editorial Calendar template AND use this coupon code to get access to Schedugr.am, my number 1 recommendation for a scheduling and planning app for Instagram — it even has hashtag management.

15 Reasons Why You Should Schedule Instagram Content

  1. Planning Your Content Allows You to Create a Strategy: strategy is what separates casual users from business users. Understanding how to create a clean look and feel to your Instagram is one of the key ways to manage your business messaging.
  2. Interactions = Engagement = Success: taking time to plan means you have, as Later pointed out, more time to interact in real time. Set aside 15 minutes per day to like, comment and follow new users and watch your follower count soar.
  3. It Limits Distractions: Logging into Instagram may not seem like a big deal, but it breaks your work flow and that can be a big deal, especially long-term. By scheduling, you have the ability to focus on your work, not the promotion of your brand.
  4. Allows for Scalability: You can manage multiple accounts if you have a plan and you can make sure that all of your accounts get the attention they deserve on a weekly basis.
  5. Allows for Outsourcing: Once you have a pattern and plan in place, you can hand it off to someone on your team.
  6. Inspires New Ideas for Old Content: if you’re not recycling your content, chances are, your audience isn’t seeing half of it. Make sure you take the time to pull content from the archives as you plan out your weeks and months.
  7. Allows You to Unplug: Digital detoxes are necessary for your sanity (as are mental health dates!) and by planning your Instagram, you have the ability to actually plan to completely and totally unplug on a monthly basis (if not weekly!).

And for the last eight? Check out this article from Later, it really outlines the benefits of scheduling perfectly!

Ready to get the support you need to succeed when it comes to Instagram management? Let’s talk! Our done for you and 1:1 coaching packages both provide for support in Instagram management and planning.


Want to continue the conversation? Connect with me on Facebook, Twitter or Instagram and join my FREE Facebook group, The Get Set, for real-talk on all things digital marketing, brand building and life balance to help you design a life you love.

Want to learn more about coaching with Vix? Check out her website and packages.

Looking for support in your digital marketing, content and strategy efforts? The Team at CreatiVix Media supports companies, brands and entrepreneurs of all sizes and at all stages. Learn more about our done for you social media management and Facebook ads management packages. 


Want more content just like this? Subscribe to our weekly email! 

 

How To: Survive the Facebook Algorithm Change

How To: Survive the Facebook Algorithm Change

“I get by with a little help from my friends…” The Beatles said it best (and you can listen here if you’re looking for a #MusicMonday suggestion) and that’s how you’re going to survive the Facebook algorithm change.

In 2016, Facebook shifted gears — publishers (that’s businesses as well as public figures, entrepreneurs and anyone who wants to use a business page to sell on Facebook) were pushed to the background and content from your “friends” came to the foreground.

In 2018, Facebook is doubling down — it’s not just about friends vs. pages, it’s about the engagement, the interactions and the conversations.

News Flash: That’s what SOCIAL media communities were about to begin with!  

When I started managing the Facebook community for This Old House magazine (over a decade ago), it was a Facebook group. It was the quickest and easiest way to communicate with the audience above all of the noise on the message boards and aggregators of the time. It was the first digital community that allowed a two-way conversation between publishers (that’s you!) and their audience.

This year, Facebook is bringing the focus back on groups. And real, authentic reactions. Not the surface “like this or that,” true, honest questions that provoke thoughtful answers and clear, respectful conversations.

How can YOU survive this change?

It’s quite simple, really — be. yourself. And follow these three tips:

  1. Maintain Your Group: Focus on digital scavenger hunts, live trainings and group programs to keep your group engagement and interactions up. Create a daily or weekly theme and encourage your audience to visit your group from all content that you share. (Shameless plug, join MY free group, The Get Set, to be on top of all the things you need to know to get a life you love)
  2. Study the Analytics, Not the Algorithm: In the last two years alone, Facebook has made some pretty big shifts. And if you keep following the algorithm, you won’t focus or deliver on your brand promise. Look at Audience Insights in business manager to get a sense of the interests held by your audience members and how can you better serve those interests within your personal offerings and zone of genius.
  3. Higher Quality Content: While the initial shift will be in changing up the types of posts you’re sharing and the types of content, you’ll also want to consider the quality of your content. If you can only post 1-2 amazing blogs, videos or podcast episodes 1-2 times a month? That’s what you start with. The more you create quality content, the more the audience looks to you as a valuable source. And the more you remember that? That is where true success lies.

The healthy, delicate balance of personal, business and thought leadership content on all social platforms is one we must all continue to work on.

The best way to find a strategy that works for you is to have a clear strategy in place BEFORE the changes so you can weather the storm through the changes.

If you’re ready to learn how to make 98.6% more income in four weeks using social media, let’s talk — my 1:1 group program is designed to help you create a strategy, execute the strategy and see the results you crave within our first session of working together.


Want to continue the conversation? Connect with me on Facebook, Twitter or Instagram and join my FREE Facebook group, The Get Set, for real-talk on all things digital marketing, brand building and life balance to help you design a life you love.

Want to learn more about coaching with Vix? Check out her website and packagesLooking for support in your digital marketing, content and strategy efforts? The Team at CreatiVix Media supports companies, brands and entrepreneurs of all sizes and at all stages. Learn more about our done for you social media management and Facebook ads management packages.


Want more content just like this? Subscribe to our weekly email! 

 

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