3 Objectives and 5 Ways to Achieve Them With Your Content Strategy

3 Objectives and 5 Ways to Achieve Them With Your Content Strategy

Content strategy is something you may be thinking about passively. Perhaps you think all pieces of content should have the same goal — sales and traffic to your site.

There are several objectives that can be achieved through social media marketing and it is important to remember this when you’re building out your content strategy, personas and editorial calendars.

Here are three common objectives and five ways to achieve each of them through social media marketing:

Objective: Sales

Can you sell through social media marketing? Of course. In fact, this

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5 W’s and an H of Content Creation

5 W’s and an H of Content Creation

Creating content isn’t easy, but there are a few ways to make sure you’re targeting the right people AND sharing the right message.

When you are building a social media campaign (that is, a series of posts to announce an event, an editorial calendar for the month or a launch series), you need to figure out the best pieces of content in your “bag of tricks” to connect with your audience, share your message and get the desired response.

“5 W’s and an H” (It’s not just for grammar school!)

Who. Who is the audience? I learned from a colleague of mine

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Don’t Let the Titanic Sink Your Business: 3 Ways to Combat Compartmentalization in Building Your Personality

Don’t Let the Titanic Sink Your Business: 3 Ways to Combat Compartmentalization in Building Your Personality

The Titanic Syndrome is something I’ve created to explain what we do when we go “all in” on our personas and forget about the Ice Cream Sundae approach to all areas of building our business, brand and career.

Content Personas are an important part of building out a smart digital strategy — and it is also a smart way to build out your business and career.

Careerpreneurs, especially creative careerpreneurs, often struggle with negotiating their salaries, compensation packages and job responsibilities. In 2016, I wrote an article for Levo

Love Languages and How They Apply to Being Wildly Successful in Business

Love Languages and How They Apply to Being Wildly Successful in Business

Facebook groups are wonderful sources of connection and inspiration, especially when you’re lucky enough to work from home. (Yes, I said lucky enough; that’s a topic for another blog!).

This week, I spent some time cleaning out the groups I belong to, finding new ones and leaving those that no longer served my interests and goals for 2017. ACTION is my word of the year and it is ACTION that I have been taking to slay my goals!

Anyway, one group, in particular, gave me a bout of inspiration this week that I wanted to share with you. Something I unpacked

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